Knowledge Management

January 24, 2023

1. Knowledge management (KM) is the process of

identifying, organizing, storing, and disseminating
information within an organization.

"What is knowledge management?" retrieved 24 January 2023

from <https://www.ibm.com/topics/knowledge-management>.
Knowledge Management
January 24, 2023

2. “Knowledge Management is the process of

capturing, distributing, and effectively using
knowledge.”
- Davenport (1994)

3. “Knowledge Management is a human endeavor

and cannot exist without humans.”
- Girard &Girard (2009)
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March 22, 2022

What is knowledge?
To better define it, we must distinguish:

Data VS Information VS Knowledge

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March 22, 2022

Data - the lowest level in the value chain

- a set of discrete, objective facts about events
- a structured record of transactions
- its symbolic nature permits ease of storage in, and
processing by, computers
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March 22, 2022

Information - the middle level in the value chain

- a message, usually in the form of a document,
or audible and visible communication
- data endowed with relevance and purpose
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March 22, 2022

Note that:
The recipient determines if the packet
received is data or information, and
this is dependent on the impact on his
or her perception, judgment or
behavior.
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March 22, 2022

“Knowledge is a fluid mix of framed experience, values, contextual

information, and expert insight that provides a framework for
evaluating and incorporating new experiences and information. It
originates and is applied in the minds of knowers. In organizations, it
often becomes embedded not only in documents or repositories but
also in organizational routines, processes, practices, and norms.”
- Davenport & Prusak (1998)
 Knowledge Management
March 22, 2022

Let’s rack our brains!

1. Demonstrate the progression/interface

from/among data, information, and knowledge
using a single, simple, subject matter.

2. Create a scenario whereby an interface among

data, information, and knowledge may be shown.
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March 22, 2022

Example:
Scenario: My enemy at the library
Data: I am at the library. I see Mr/Ms E
I notice her/him sneaking a snack into her/his mouth.
Information: S/he is violating the rules by eating inside the
library.
Knowledge: Such behavior must be reported to the librarian.
 Knowledge Management
March 22, 2022

Let’s rack our brains!

Scenario:

Data

Information

Knowledge
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March 22, 2022

Example:
1. How I Flirt with my Crush at the Library
2. How I Choose my Coffee at Tom N Toms
 Knowledge Management
March 22, 2022

But first: let’s watch!

Clip from the movie, “Legally Blonde,” released in

2001, starring Reese Witherspoon and Luke Wilson.

https://www.youtube.com/watch?v=GSu7BGbyJqc
 Knowledge Management
March 22, 2022

1. Pick a scenario
2. Tell us an anecdote with the interface among
data, information and knowledge.
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March 22, 2022

Discussion Flow
1. What is the scenario?
2. Tell us your anecdote.
3. What piece of information was crucial in the
development of the anecdote?
4. Explain how the datum/data interfaced with
information and then with knowledge.
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March 22, 2022

Next meeting:

1. How do you transform data into information, and

information into knowledge?
2. What are the two (2) distinct types of knowledge?
3. What are the four (4) ways by which we could
create knowledge?
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March 22, 2022

Thank you for showing up,

see you next week!