INTERIOR DESIGN

HOUSE OF ANITA DONGRE

 HOUSE OF ANITA DONGRE
• ANITA DONGRE IS AN INDIAN FASHION DESIGNER.
• FOUNDER OF HOUSE OF ANITA.
• HOUSE OF ANITA DONGRE INCLUDES FOUR SEPARATE BRANDS:
 AND
 A WESTERN WEAR BRAND
 GLOBAL DESI
 A SUSTAINABLE LUXURY BRAND

DESIGN NARRATIVE
• AN INITIATIVE IN PRESERVING ANCIENT CRAFT TRADITIONS
• HANDCRAFTED LUXURY CREATED BY RURAL ARTISANS TO SAFEGUARD THEIR SKILLS AND PROVIDE
ECONOMIC EMPOWERMENT.
• THE STORE IS AN ODE TO RAJASTHAN’S RICH CULTURE THAT INSPIRES MUCH OF THE DESIGNER’S WORK.
• EACH SECTION IS CAREFULLY CURATED INTOHOLISTIC EXPERIENCE AND TIED TOGETHER.
• THE SEATING NOOKS ARE ADNORNED WITH CUSHIONS AND HAND MADE EMBROIDERED IN ZARDOZI
• A MEJESTIC TANJORE PAINTING WATCHING OVER YOU
1356 CORONADO AVE
LONG BEACH,CA 90804
• THERE ARE NO INDIAN BRIDAL STORES IN THE
LOCATION, WHICH MAKES HOUSE OF ANITA DONGRE
AN ATTRACTION SPOT AND CONVENINENT FOR
DESTINATION WEDDINGS
• AS DESTINATION WEDDINGS ARE ETREMELY POPULAR
NOWADAYS, LONG BEACH HAS MORE THAN 22
WEDDING VENUES THAT ARE FAMOUS FOR INDIAN
WEDDINGS.
• AS, HOAD IS A BRIDAL STORE, IT FITS PERFECTLY IN THE
LOCATION FOR DESTINATION WEDDINGS, AND IS
CONVENINENTFOR PEOPLE WHO ARE PLANNING FOR
THE CERAMONY AS THE VENUES ARE NOT MORE THAN
3 MILES AWAY FROM THE STORE
 • VIBRATE COLOURS
FABRICS AND FURNITURES

• INDIAN ELEMENTS
EMBROIDERED CURTAINS, CARPETS, WALL TEXTURES.

• INDIAN ARCHES
DESIGN TYPICAL INDIAN ARCH DESIGNS OR NICHE DESIGN

CONCEPT
• PATTERNS
TYPICAL FLOORING PATTERNS USED IN AL HOAD SHOWROOMS

• TRADITIONAL LIGHT
DECORATIVE HANGING LIGHTS,OR HANGING ACCESSORIES
DESIGN TARGET
HOAD USERS