By: Anush Nakul MI0007

What is Business of trust ? The Tata's and business of trust The legacy The challenge for Tata

Before Ratan Tata (before 1991)

companies run autonomously Their was no centralization Every company had its own image

With Ratan Tata

Achieve the true potential and nurturing of the TATA brand In 1998 Ratan tata created a new ownership structure The power was centralized in the hands of TATA sons

 Took control of diluted companies like TELCO(tata motors), TISCO(tata steel) etc.
TATA Sons took royalty from companies to use tata name Now there are two aproches to the tata brand : UMBRELLA BRAND -> TATA motors, TATA Chemicals, TCS, TATA communication and Tata steel

HALF UMBRELLA BRAND -> Hotels (taj), Voltas, Titan etc.

Two day work shop by Dr. Jagdish N Sheth creating firms that are loved and respected Find new purpose for Global tata group Need to build same trust globally that tata has in India

While good reputation and heavy engagement with society will help its entry into new markets, it will have to figure out a new purpose that will be a world wide movement within the global tata group

--Professor of marketing in Emory University , Atlanta

Tata is operation 98 companies 350000 employees world wide In 80 countries 60% of revenue comes from abroad Tata is in china since 2002, employees 2000 people still awareness dose not run deep UK : tata owns TETLEY tea since 2001 CFO of Jaguar David Smith asked WHO IS TATA

Internationally tata is still know by the JWR and CORUS

But after JWR deal awareness of TATA brand has increased Employees of Corus and JWR are signing the TATA code of conduct
New ethics counselors

Tata is aiming for education Trying to ender the mind space of the buiseness manages and leaders of tomorrow TATA international social enterpreneurship scheme Ratan Tata gave $50 million to Harward Business School for making a TATA HALL