Good

Afternoon,
St.
VALERIE!
Welcome to Media and
Information Literacy
Subject
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 Daily Reminders:
Every participation counts.

Avoid unnecessary noises.

One Mouth Rule

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 RECAPITULATION
What are the different
codes and conventions in
media?
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 RECAPITULATION
Give at least five different
camera shots in technical
codes.
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 RECAPITULATION
What do you think is the
importance of codes and
conventions in media?
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 Can you guess?
NESTLE WIKIPIDEA TOYOTA
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 Can you guess?
AUDI MASTER CARD SELECTA
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 ANALYSIS:
What do you think are the
roles of these logos? Are there
times they are similar to other
logos?
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 Remember;
With great power,
Comes with greater
responsibilities.
-Uncle Ben, Spiderman
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 Lesson 1
Legal,
Ethical, and
Societal
Issues in
Media and
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 OBJECTIVES: At the end of this lesson, students’ will be
able to: put into practice their understanding of the
intellectual property, copyright, and fair use and
guidelines;
demonstrate proper conduct and behavior online
(netiquette, virtual self);
put into action their personal resolve to combat the
digital divide, addiction, and bullying;
explain actions to promote ethical use of media and
information; and
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enumerate opportunities and challenges in media and

information.
 UNIVERSAL DECLARATIONS OF HUMAN
1. We are all born free and equal. 16. Marriage and family.
RIGHTS ARTICLES
2. Don’t discriminate. 17. The right to own things.
3. The right to life. 18. Freedom of thought.
4. No slavery. 19. Freedom of expression.
5. No torture. 20. The right to public assembly.
6. We have rights no matter where we go. 21. The right to democracy.
7. We’re all equal before the law. 22. Social security.
8. Human rights are protected by the law. 23. Workers’ rights.
9. No unfair detainment. 24. The right to play.
10. The right to trial. 25. Food and shelter for all.
11. We are always innocent till proven guilty. 26. The right to education.
12. The right to privacy. 27. Copyright.
13. Freedom to move 28. A fair and free world.
14. The right to seek a safe place to live. 29. Responsibility.
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15. Rights to a nationality. 30. No one can’t take away human rights
 Citizens of a democratic society
should also be vigilant in protecting
these basic human rights by ensuring
that certain laws are upheld.
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 AGENDA TODAY:
Intellectual Property

Plagiarism

Fair Use
Digital Citizenship and Digital
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Divide
 R.A. No. 8239
INTELLECTUAL PROPERTY
CODE of the PHILIPPINES or
IP Code
Overall law protecting
copyrights and all kinds of
intellectual property
creations.
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 R.A. No. 8239
INTELLECTUAL PROPERTY
CODE of the PHILIPPINES or
IP Code property refers to creations of
Intellectual
the mind, such inventions; literary and
artistic works; designs; symbols,
names, and images used in
commerce.
-World Intellectual Property
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Organization (WIPO)
TYPES:
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SLIDESMANIA
 COPYRIGHT
● a legal term used to describe the
rights that creators have over the
literary and artistic works.

● It covers works such as books,

music, paintings, sculpture, and
films. Also, it includes computer
programs, databases,
advertisments, maps, and technical
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drawings.
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 Famous Copyright Infringement
Claims
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 PATENT
● is an exclusive right granted
for an invention.
● a patent provides the patent
owner with the right to
decide how - or whether - the
invention can be used by
others.
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 PATENT
● In exchange for this right,
the patent owner makes
technical information about
the invention publicly
available in the published
patent document.
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 The internal combustion engine: Without
this invention, vehicles wouldn't be
possible. The first engine was patented in
1823 by Samuel Brown
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 The computer: Steve Jobs and his
colleagues at Apple patented his invention
of the personal computer in 1983.
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 TRADEMARKS
● a sign capable of
distinguishing the goods or
services of one enterprise
from those of other
enterprises
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 TRADEMARKS
R Marks that have been granted
registration.

The owner of the mark has common

T rights even though the mark has not
been registered.
M
SM unregistered service trademark
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 INDUSTRIAL
DESIGN
constitutes the ornamental or
aesthetic aspect of an article. A
design may consist of three-
dimensional features, such as the
shape or surface of an article, or of
two-dimensional features, such as
patterns, lines, or color.
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 INDUSTRIAL DESIGN
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 Geographical
Indications and
Appellations of Origin

are signs used on goods that have a

specific geographical origin and
possess qualities, a reputation, or
characteristics that are essentially
attributable to that place of origin.
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 Geographical
Indications and
Appellations of Origin

Most commonly, a geographical

indication includes the name of
the place of origin of the goods.
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 Trade Secrets
are IP rights on confidential
information which may be sold or
licensed. The unauthorized
acquisition, use, or disclosure of
such secret information in a manner
contrary to honest commercial
practices by others is regarded as an
unfair practice and a violation of
trade secret protection.
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 AGENDA TODAY:
Intellectual Property

Plagiarism

Fair Use
Digital Citizenship and Digital
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Divide
 PLAGIARISM
Comes from Latin PLAGIARIUS (or)
KIDNAPPER.

Derived from the Latin PLAGA (a net used by

hunters to catch game), extended its meaning in
Latin to include a person who stole the words,
rather than the children, of another...”
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 PLAGIARISM
the act of using another person’s words or ideas
without giving him/her credit.
Merriam Webster Dictionary

presenting someone else’s work or ideas as your own,

with or without their consent, by incorporating it into
your work without full acknowledgment.
University of Oxford
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 How to prevent being sued for
plagiarism?
Ask permission from the author/copyright
holders usually by sending them a letter or
an email explaining how their works are
to be used. Always be transparent and
heed the restrictions that they impose. If
they refuse, look for other materials that
you can use.
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 AGENDA TODAY:
Intellectual Property

Plagiarism

Fair Use
Digital Citizenship and Digital
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Divide
 FAIR USE
The use of copyrighted
material without a license
only for certain purposes.
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 These include:
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 These include: COMMENTARY
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 These include: CRITICISM
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 These include: REPORTING
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 These include: RESEARCH
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 These include: TEACHING
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 TEACHING COMMENTARY

These include:

RESEARCH CRITICISM
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REPORTING
 GUIDELINES FOR FAIR
USE!
1. A majority
be your own.
of the content you create must

It is probably fair use to include a few relevant

photos to support one’s ideas in a blog post,
presentation, or research paper. However, using
these same photos in a project with only a few lines
of commentary might not be fair use.
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 GUIDELINES FOR FAIR
USE!
1. A majority
be your own.
of the content you create must

Including one tip from the tutorial would be

fair use. Simply republishing the entire
tutorial would not be fair use, even if an
individual linked to the original source.
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 GUIDELINES FOR FAIR
USE!
2. Give credit to the copyright holder.
In order for something to be of fair use, one must
give full credit to the person who created it. This
includes the creator's name, as well as other
information that will help people find the original
work or source.
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 GUIDELINES FOR FAIR
USE!
2. Give credit to the copyright holder.
Adopting a recipe that was originally published on
a cooking website, one should include a link to the
original page.
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 GUIDELINES FOR FAIR
USE!
3. Don't make money off of the copyrighted
work
Adopting a recipe that was originally published on
a cooking website, one should include a link to the
original page.
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 GUIDELINES FOR FAIR
USE!
3. Don't make money off of the copyrighted
work
While posting images of favorite TV shows and
adding funny captions and commentary might be
considered fair use, selling these images on T-shirts
would not.
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 AGENDA TODAY:
Intellectual Property

Plagiarism

Fair Use
Digital Citizenship and Digital
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Divide
 DIGITAL CITIZENSHIP
Digital citizenship is the norm of appropriate,
responsible technology use.
(www.digitalcitizenship.net/).

A holistic and positive approach to helping children

learn how to be safe and secure, as well as smart and
effective participants in a digital world
(http://mcc.gse.harvard.edu/).
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 DIGITAL DIVIDE
The digital divide is the gap among
demographics and regions that is determined
by whether or not they have unlimited access
to modern information and communications
technology. It highlights a disparity that can be
further connected to larger sociopolitical
issues, according to experts.
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 DIGITAL DIVIDE
Likewise, it is the gap between the people who have
internet access and those who do not. This happens
due to:
1. lack of access due to affordability;

2. lack of knowledge on how to use the technology; and

3. lack of knowledge of the benefits of the technology

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 DIGITAL DIVIDE
We can downgrade the digital divide.

1. The cost of connecting to the internet in

houses should be reduced.

2. The government should make the internet

accessible in all public places
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 DIGITAL DIVIDE
We can downgrade the digital divide.
3. NGOs and LGUs can initiate a forum about the
benefits and how to use new technology in rural
places.

4. The government should provide computers with

internet access to schools and they should be available
to all students for their school needs.
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 GENERALIZATION
What are the six types of
Intellectual Property?
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 GENERALIZATION

How can you help solve the

problems in the digital divide?
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 GENERALIZATION
Is it really necessary to teach
the X-generation of using
digital devices?
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 EVALUATION
The act of using another
person’s words or ideas
without giving credit to that
person.
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 ASSIGNMENT:
Make an advance reading about:

1. Terms to Learn and Netiquette

2. Digital Addiction
3. Cyber Bullying and Loss of Reputation
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 ASSIGNMENT
In 3-5 sentences, answer the question:
Why is there a need for us to know
and understand the legal, ethical , and
societal issues in Media and
Information?
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 EVALUATION
Answer the overall
1. It is the following
lawquestions:
protecting copyrights and all kinds of
intellectual property creations including patents and
trademarks.
2. It is a legal term to describe the rights that creators have
over their literary and artistic works.
3. It is the use of copyrighted material without a license only
for certain purposes.
4. It provides the owner with the right to decide how or
whether the invention can be used by others.
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 EVALUATION
Answer the following questions:
5. It is the act of using another person’s word or
ideas without giving credit.
6. It is our responsible use of technology.
7-8. Give two examples of where we can use Fair
Use.
9-10. Give two examples of Universal
Declarations of Human Rights Articles.
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Thank
You!
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