KAWFEE CUPS

One Sip, One Bite,

Double Delight
Group 7-Voyage Venture
H327 CLOCA
 TEAM COMPOSITION
Kawfee Cup
WHAT MAKES US A GOOD
TEAM? Team
John Kyle
Dalag
Richelle
Magalong
Our team consists of dedicated CEO CMO
• Creative
members. Each member has • Organized • Dedicated
corresponding tasks and when • Clear • Cooperative
• Hardworking
communicator
one member is struggling,
each one of us are willing to Honeylyn Olila Jasmin
help. We have open Rodriguez
COO CFO
communication, patience, and
• Responsible • Loyal
respect for one another. • Honest • Organized
• Cooperative • Responsible
 Who we are?

Our team wants to produce and edible Our product will lessen the usage of
Our team aims to lessen the usage of
coffee cups to help in minimizing plastic/paper cups and it gives the
plastic/paper cups. We want to be
plastic waste usage. Our team is looking customers a new and fun way to enjoy
innovative in creating products that are
forward to encouraging other people to their favorite coffee. To make it
unique and can catch customer's
support this kind of product that will profitable, we will introduce this
attention. We also want to encourage
benefit both our own satisfaction and product to small coffee shop businesses
coffee shop businesses to consider
also the environment. and with the use of social media, we
alternative packaging in serving their
will promote this product to the people.
beverages.
 PROBLEM STATEMENT
CONTEXT
The Philippines ranked third as the
world's top producer of plastic
waste, according to a study by
Jambeck et al. (2015). behemoths.
PROBLEM ALTERNATIVES
Plastic and paper cups are a huge
The proposed alternative is an edible
burden on our waste management
coffee cup. This type of product can
 
services and our environment. It adds   a huge difference to lessen the
make
to landfill, and it increases waste
usage of plastic/paper waste.
pollution that hit us in a long run.

CUSTOMER EMOTIONAL ALTERNATIVE

S
The Philippines is the second-largest
IMPACT
According to our survey, 66.7% of the SHORTCOMINGS
-Leakage
respondents see themselves enjoying the
consumer of coffee in Asia and 80% -Durability
edible coffee cups rather than plastic/paper
of Filipinos drink an average of 2.5 -Price
cups.
  of coffee per day (MacDonnell,
cups    
-Storage
2023). QUANTIFIABLE -Shelf life
IMPACT
According to survey, 71.4% agreed that -Availability of ingredients
edible coffee cups is a practical solution to -Cost of materials for business
reduce plastic waste. -Allergy
 CUSTOMER INTERVIEW
AND
DETAILS SURVEY
OF SURVEY RESULTS

How many customers did 25 customers; 5 coffee

you interviewed? business owners
How many of them agree
that this is a problem and 67.7%
wants a solution?
How many of them said that
9.7% / 22.6%
they don't need new
solution?
 MARKET SIZE ESTIMATI
TAM TOTAL ADDRESSABLE
MARKET
43,772 or 67.3% of the
population in Pateros within DEMOGRAPHICS: 15-64
the age group of 15-64 years years old
old.
GEOGRAPHIC: Pateros
SAM SERVISABLE
ADDRESSABLE MARKET
BEHAVIORAL: Purchasing
Total population in Brgy. and Spending Habits
Aguho is 11.23% or 7, 322
population of people.

MARKET NICHE
SERVISABLE OBTAINABLE
SOM MARKET
The total number of population
People who buy coffee
within the area of G. De
in G. De Borja is 972 or 2.22% Borja Street, Pateros.
of the population in Pateros.
 C
FRUSTRATIONS: MOTIVATIONS & U
• Could possibly do not recommend
GOALS S
some products if she does like them • Supports the local brand.
which can affect the image of the shop • He helps the local restaurants in T
(Example Our Edible Cup) Manila that are usually underrated
Kim Uy Dy O
• May not be aware of other peoples for them to be known by many
buying decision and their budget. through the use of social media. M
PERSONALITY: E
OPTIMISTIC &
R
ADVENTUROUS
GOALS:
• Try Different food around the
PERSONAL
INFORMATIO
N:
Philippines. P
• To promote a local and small business
unknown to many QUOTES: E
Age: 30 years old • Find Hidden Gems of foods that can be R
Occupation: Food delicious, Unique, or Affordable "DISCOVERING
• Shape what we think about food. S
Blogger/ • Encourages others to try different types
NEW THINGS O
Influencer of foods. AHEAD"
• Willing to try everything N
Location: Manila City
education: ateneo de A
 VALUE PROPOSITION CANVAS
GAIN GAIN
CREATOR S
• Unique experience

• Unique and • Aesthetics

JOBS
P • Environmentally friendly
interesting way to • Tasty and nutritious • Enjoyment of
R • Multi-purpose (can be used
the drink
enjoy coffee. for drinks and desserts)
• Contribute on
O • Edible helping the
D Coffee environment
• Can fill up
Cups PAIN
U PAINS stomach
• Customers won't have to worry • Gives social
C RELIEVER
about where to throw their cups.
• Improper plastic/paper
satisfaction
cups disposal

T • Customers can enjoy two things in • Some customers do not

have time to eat when in
one product--eat and drink
hurry and only prefers
coffee to start their day.
 SOLUTION
We offer an alternative product that can help to reduce the use of plastic/paper cups.

DETAILS:
• It contains safe ingredients. BENEFITS:
• We offer different varieties of flavors • Edible coffee cups are eco-
of the cup that the customer can
friendly.
choose from.
• It is new and innovative.
• Our team also ensure that the flavor of
• Unique and fun experience
the cups will not affect the overall taste
of the coffee. • Versatile type of product that
• Our team ensure the product's stability can be use as coffee cups,
and durability. dessert cups, or a snack alone.
• Our team promises to be honest and
transparent to our future customers
THANK
YOU