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СМ7 УБ22 2
СМ7 УБ22 2
MANAGEMENT
(7)
4
2. High bargaining power of buyers
3. Low bargaining power of buyers
4. Decreasing threat of new entrants
5. Increasing rivalry among producers/sellers
6. Decreasing rivalry
5 FORCES
Developers of RVCs are outsourcing more and more manufacturing
activities to the numerous producers which produce many different
components for many different developers of home appliances (not
only RVCs). These outsourcers are not experiencing any problems
with demand for their services and goods. This is an indicator of:
1. Increasing threat of new entrants
6
2. High bargaining power of suppliers
3. Low bargaining power of suppliers
4. Decreasing threat of new entrants
5. Increasing rivalry among producers/sellers
6. Decreasing rivalry among producers/sellers
STRATEGIC GROUP
MAPPING
Infinity
Price-Quality
Lexus
Toyota
Subaru Mazda
Honda Mitsubishi
Nissan
Isuzu
Acura
Product line
?
• Construct two aggregate, but
meaningful axis to measure
competition
MOSCOW • Evaluate at least 15
competitors based on these
FOOD axes
RETAIL • Locate them on the map as
circles size of which reflects
their market shares
• Analyze
• Deliver a pitch (2 mins)
?
STRATEGIC PROFILE/
CURVE
10
2
Nissan Mitsubishi Mazda
0
t y e
b ili tic
s
s anc ty ics ri c
e
li a t h e ga en afe om
f p
Re Es on i nt S g on so
g a r es
in m E
en
s av on i v
st in
g ct
Co v ttra
t sa A
s
Co
10
• Draw lines
2 • Interpret
• Deliver a pitch (2 mins)
0
VALUE CHAIN
VALUE CHAIN
10
8
6
4
2
Nissan Mitsubishi Mazda
0 lit
y
ic
s s y ic
s
bi et ga nc
e
fe
t m e
li a th on na Sa no ric
Re Es g te go fp
v in a in Er so
sa m es
st on en
Co ng c ti v
vi tra
sa At
st
Co
VALUE CHAIN: OUR
APPROACH
VALUE CHAIN: OUR
APPROACH
• Develop value chain
specifically for a company
• Combine value chain with
strategic profile
• Find the links between
current position and
activities
• Identify strengths and
weaknesses, problematic
areas and areas of
excellence
VALUE CHAIN
Development management (decisions on opening or closing outlets, price decisions, changing the assortment,
...)
Property management (search, lease, renovation, arrangement, moving out/ in, ...)
Accounting and finance (short-term credits, analysis of turnover and sales margins, retail accounting)
Operational
Search and Acceptance of
assortment Advertising in the Technical support, work
selection of goods, distribution
management, media and outdoor, on claims, product
suppliers, contracts, logistics, delivery to
merchandising, collecting feedback replacement,
organization of points of sale, on-
customer from buyers organization of repairs
transportation site storage
consulting, sales
TASKS FOR NEXT
SEMINAR
• Prepare project results for review
• Read the textbook Chapter 4: 102-112
• Read Grant (https://cloud.mail.ru/public/howH/q39Wm1whk),
Contemporary Strategic Analysis, Chapter 5: 107-129
• Read ‘Perekrestok’ case (
https://campus.fa.ru/mod/resource/view.php?id=313210)
• Project presentation day is fixed: 08/12/2022