School of commerce

Subject
PaCkaging and distributaries channels
MEMBERS
TOPIC
brands which differentiated their product through
1. SANSKAR PANCHAL
innovative packaging 2. Sanskriti Gurjar
3. mahek verma
4. Deepak mandloi
Presented to 5. Shejal verma
MS. Jayati merwani
brands which differentiated their product through
innovative packaging

Apple Inc. Lay’s (Pepsi Co.)

Hector beverages (Paperboat) Mondelez International

Ltd. (Cadbury) Ltd.

Pepsico Ltd. (Tropicana) Beiersdorf (Nivea)Ltd.

Hindustan Unilever (Knorr) Gujarat Milk Cooperative

Ltd. (Amul)

Boat Electronics Coca-Cola Inc.

 Packaging Differentiation
Retail shelves are lined with products of similar appearance. Certain goods, for example, perennially use the same size, shape and
style of packaging, leaving a trail of indistinguishable brands that look like they all came from the same factory. As markets become
more competitive, however, packagers continue to work with producers to help set them apart from competing brands.

1. Colorful graphics, for example, are now printed directly on a variety of materials, including glossy surfaces that were once difficult to print. And color
is used more effectively than it once was, helping brands establish themselves through color recognition.

2. Shapes are also used to attract attention, especially when molded bottles and other packages are formed in the shape of related objects. From Colourful Graphics
dietary supplements packaged in dumbbell-shaped jars to the familiar molded bear-shaped honey bottles, creative packaging adds an advantage on
store shelves. Packaging requirements vary, depending on what's inside, but there are virtually no hard-fast rules against packaging innovation.
Shapes
3. Custom presentations have become the prevailing standard, rather than the exception. Multipacks and variety packages, for example, incorporate
multiple retail items into a single package, increasing visibility and creating unique presence on the shelf. Boxes with die-cut windows, for instance,
make a lasting impact compared to standard tuck-top chipboard boxes as consumers can see exactly what they are getting and the dimensional Custom Presentations
presentation does a better job selling than a symmetrical box does.

4. Packaging furnishes opportunities to share unique messages. Sustainability. Printing messages about sustainability or recyclability directly on Sustainable packaging
packages speaks directly to consumers tuned-in to ecology issues. The packaging industry continually evolves, reflecting packaging standards and
technological advances. By staying atop change, experienced packagers and forward-thinking clients push the cutting-edge of packaging trends and
bring unique designs to market. Technology helps retailers display products more efficiently and aids efficient distribution of goods, but it also moves Interactive Packaging
packaging innovation into uncharted territory.

5. Interactive packages, for instance, represent the future of brand differentiation.. Some food packaging also incorporates past-date notifications and
other messages for consumers. And drug packaging innovation adds safety to prescriptions and over-the-counter medication by highlighting drug
interaction dangers for specific patients. Brand differentiation is essential to retail marketing success, so packaging plays a primary role by calling
attention to your products over those of competitors. Shape, colorful graphics, custom presentations, unique messaging and technological assists are
a few of the tools experienced packagers use to stay ahead of consumers.
 Apple Inc.

Differentiation Simplistic, Distinctive and Reusable Packaging

Explanation Apple has a very distinctive and recognisable packaging for all of its
products. The design language for the product packaging is same for all of
its product line. The Packaging is printed with graphic preview of the
product inside the package which makes it easy to identify the product. All
of its packages are white in colour even if the product inside the package is
of different colour. All the apple packaging has not more than two Apple
logos. This simple yet innovative packaging has developed a strong
goodwill for apple as a brand . Apple’s packaging has been a key
contributor for its product success as it is very attractive for people to buy
an apple product when they see the packaging.
 Paper Boat

Differentation Tetra pack approved packaging , partly eco friendly

Explanation Paperboat is a brand known for its innovativepackaging and emotional

appeal. Paperboat’s beverages are packed inside a sealed laminate
packaging that is safe to consume with different vintage flavours. They
have a robust packaging design that complementstheir product well . The
product packaging is tetrapack certified. The Packaging is loose yet strong
to accommodate beverages inside it. The major edge of paperboat over
other brands is the packaging is not highly harmful to environment as it is
partly biodegradable. Due to this reason newer Gen – Z consumers and
old school people also get attracted towards the product.
 Tropicana
Differentiation Iconic packaging which signifying Brand image

Explanation The packaging of the tropicana is attractive enough to grab the eyes
Of the consumer by which they have their recognition in the market and also it is
more attractive and catchy colourful graphics through which consumer can
easily find their products And also the design and content influence the
consumer decision at the last minute.Influencing tag line "let's make breakfast
100% also attracts the consumer.we can say that over all packaging of Tropicana
is allusive , elegant, and contemporary also.
The logo is also legible and prominent also ,which makes the brand different
from others.
 Knorr

Differentiation Functional packages for each different product type

Explanation As they offer steady pouches or slider pouches which helps prolong the
freshness of the product in contrast to others who offer traditional pouches
and also the pack is highly Protective than others packaging . Also the
packaging of knor curry soup is flexible enough which is helpful in carrying
and also easy to preserve in the house .
They offer container which are re sealable and dishwasher safe, they can be
reused to store food either at home or for day to day use in the food service
industry.
 Boat Electronics

Differentiation In Line with the brand’s Gen-Z appeal, attractive graphics

Explanation
 Lay’s

Differentiation Vibrant and Eye catching packaging

Explanation
 NIVEA
Differentiation

Explanation
 Cadbury
DifferentiatRich Attractive packaging, using Shiny
ion
vintage design language
Explanation
Cadbury’s flagship brand Cadbury Dairy Milk hopes that their
premium packaging will lend a premium, international feel to the
product. The design is the international pack sold across the
world. The fine purple and gold packaging is meant to portray the
rich and creamy taste of Cadbury Chocolate. The international
pack retains the gold Cadbury logo. The purple gold design is now
synonymous with the Cadbury brand. This design language
embodies the premium and sophisticated eating experience of
Dairy Milk, the real chocolate chunk on the pack enhances on the
pack enhances its chocolate appeal. Cadbury is working towards
 Gujarat Milk Cooperatives (Amul)

Differentiation

Explanation
 Coca – Cola
Differentiation Ltd.

Explanation