Innovation & Entrepreneurship

StyleNook :
Sustainable Fashion Retail
(PS1 - A Solution to Return
Fabric )

NITIE, Mumbai
Garvit Goyal Gaurav Diva Sharma​ Alin Halani​ Kapil Bonde
(2202088) Patowari (2202082)​ (2202096)​ (2202111)​
 Market
Industry Analysis Sales Channel Technological Advancement Financials
Evaluation

Problem Statement: Fabric return is the biggest problem in the fashion industry.
Fashion Retail in India 8 out of 10 Indians are open to buy sustainable fashion items Product Positioning in India

Launch 2 segments mainly Green and Green

Fashion and Thrift
$52 billion $85 billion $190 billion

High Quality and Moderate Price Product

(Rs.2000-5000)
2017 2022 2026

Online Fashion Retail Segment in India is Product Differentiation based on Environmental

expected to grow at 18.83% 5-yr CAGR
Prestige

• 72% in India have heard about sustainable fashion.

• 40% don’t know much about sustainable fashion. Focuses on creating Highly Durable products
• 19% have never tried buying sustainable clothing. which last 100+ washings
• 12% have bought Sustainable clothing in the past.
 Market
Industry Analysis Sales Channel Technological Advancement Financials
Model

StyleNook. can enter the Indian Market, disrupting the sustainable fashion industry
Sustainable Fashion Business Clean-Green Fashion Model

Procurement of Sold at selected Sustainable

Organic Cotton outlets with packaging with
from prioritised sustainable plastic-free
Vendors logistics packets
Second-
Clean-Green
Hand
Fashion Green Plantations of Social awareness
Shopping
Manufacturers with trees to by promoting
minimal carbon neutralize Sustainable Start-
footprint carbon footprint ups

On-Demand
Thrift
& Customs Thrift Fashion Model
Fashion
Fashion

Procurement of Sold at selected Plastic-Free

Donated Clothes outlets with packaging with
which reduce funky artistic new fashion
carbon footprint murals & wall-art statements

INSIGHT: Considering the Gen-Z and Millennial age-

Green revamping Plantations of Social awareness by
group trends, Clean-Green and Thrift Fashion is best of designs with trees to promoting thrift
suited for Indian Market creative mindset neutralize culture and Second-
hand retailing
and designs carbon footprint

[1] Bhatia, D., & Bhatia, D. (2019, August 6). More than 8 in 10 Indians are open to buying sustainable fashion items. YouGov: What the World Thinks. https://in.yougov.com/en-hi/news/2019/08/06/more-8-10-indians-are-
open-buying-sustainable-fash/
 Market
Industry Analysis Sales Channel Technological Advancement Financials
Evaluation

Customer Interaction, Conversion and Retention: A sense of Pride in wearing StyleNook

Attract
CUSTOMER
• Brand value in being socially
ACQUISITION aware & environment conscious
• DIY Projects in artistic fashion
Convert Close
• Technologically advanced
• Priced in premium segment for
Clean-Green Fashion to create
visualization of products
environmental awareness
• Fulfil design & colour choices
• Economic pricing for Thrift Fashion

Touch Point Experience Capabilities

• Personalized text-messages &
CUSTOMER e-mails to create awareness
ENGAGEMENT
about sustainability
• Kiosks & Milk Runs for clothes
donations
• Create a niche community for
• Social Media pages on Sustainability
and Thrift Fashion
Sustainability aware audience
• Use of AR/VR capabilities to
• Live projects in Thrift business
visualize DIY fashion

Locking-In Being Socially Aware Greater Good

• Sustainability rewards for next
CUSTOMER
purchase for cloth donations
RETENTION • Budget readjustment tools and
demand trackers
• Blockchain technology to track
the carbon footprint generated
in manufacturing of each shirt
• Social Media interactions with
customers
• Investing in Sustainable Start-Ups
and planting more trees
• Celebrity interactions for thrift
fashion and sustainability awareness
 Market
Industry Analysis
Evaluation
StyleNook should leverage the Technological Advancements to cater the Indian Markets
Clean-Green Fashion Model
Technological Advancements Applications:
Using AR-VR technology in stores
to showcase the importance of
Augmented Reality sustainability & highlight the
& Virtual Reality
harm done to environment by
fashion industry.
Electric trucks can be used for all
2-P Electric In- transporting activities from
Bound & Outbound procurement & sourcing of raw
materials to distribution of
Logistics
products in out bound logistics
Blockchain can be used to track
Blockchain the carbon footprint produced by
Technologies the manufacturing of each item by
maintaining the ledger
Social Media channels are created
Social Media
to bind with celebrities to
Influencing propagate the sustainability
awareness
Smart Agricultural equipment can
Smart-Agriculture be used for better cultivation and
real-time data sourcing using 5-G
& 5G Networks
networks
Sales Channel
Benefits:
The awareness created by
this application helps to
increase our customer
retention and increase our
customer base
This application will greatly
reduce the carbon
footprint generated in
transportation
This data will be secured
and can be displayed to
customers to build trust
amongst the customers
Helps in better connection
with the audience and
create more impact
Application will increase the
crop yield of organic
cotton and help the farmers
to reduce the carbon
footprint
Technological Advancement
Thrift Fashion Model
Applications:
Using AR-VR technology in stores
to visualize the different patterns
and designs that can be possible
with thrifting different attires
Electric trucks can be used for all
milk-runs to procure the
donated clothes by the different
donators
Blockchain can be used to track
the sustainability reward points
for each customer depending on
the donation quality and quantity
Social Media & Short Films
channels are created to make a
niche thrifting & murals
communities in cities
5-G networks can be used for
better real-time data and
networking between customers,
company & retail stores
Financials
Benefits:
Applications help in visualising
products & increasing the
customer conversion rate
with engagement
This application will greatly
reduce the carbon footprint
generated in milk-runs and
increase customer
interaction
This data will be secured and
can be produced in-front of
customers for better reward
calculations
Helps in better connection with
the youth audience and
creates a family
Application will increase
efficiency of machines &
reduce human intervention
 Market
Industry Analysis Sales Channel Technological Advancement Financials
Evaluation

StyleNook can aims to generate ₹16.57 million in 3-yrs & achieve break-even in 34.5 months

According to our revenue – cost

projection we will be breaking-
even at :
34.5 Months