VANI KOLA – THE MOTHER OF INDIAN VENTURE CAPITALISM

 Vani Kola is an Indian-American entrepreneur and venture capitalist. She is the founder and Managing Director of Kalaari

Capital(formerly known as Indo US Ventures), a venture capital firm that invests in early-stage technology startups in India.

 Under Kola's leadership, Kalaari Capital has invested in a number of successful Indian startups, including Snapdeal, Myntra,

Urban Ladder, and CureFit.

 Kola has been recognized for her contributions to the Indian startup ecosystem and has received several awards, including the

Economic Times Award for Corporate Excellence for Entrepreneur of the Year in 2015.

 In addition to her work with Kalaari Capital, Kola is also involved in various philanthropic activities, including supporting

education initiatives for underprivileged children in India.

VANI KOLA’S ENTRY INTO THE INDIAN MARKET

 Kola returned to her native India to start a venture capital business and spent more than a year successfully raising US$200

million in capital to invest in the burgeoning growth that modern India promised. Along the way, she identified several
promising deals that might make attractive investments for her first fund.

 Now, in front of her on her desk in Bangalore, were the business plans of four potential investments that the new venture

capital firm she had founded, Indo US Ventures, could back.

 Kola knew that, if she wanted to be in venture capital for the long term and continue to contribute her entrepreneurial skills to

India's growth and prosperity, her initial investments would have to be good ones.

 She would only get to raise a second fund sometime in the future if her initial investments panned out. The four businesses

whose plans sat solemnly on her desk - ContentSense, Cellsol, Gleduport, and Travel-King - operated in different industries and
were at different product and business development stages.
CONTENTSENSE

About ContentSense:
ContentSense is in an early stage of development and the company is trying to create a more relevant search engine
than its competitors.
The company has a proprietary algorithm that it has developed that shows promise in an industry that is growing at
eleven percent.
The company needs additional capital to further develop the technology and market its solution globally.

Market size:
There are 10,000 news sources in India with an average of more than 50 articles per source each day published and
they earn revenue from Content subscriptions and revenue sharing on advertisements and commerce transactions.
Market growth:
Online news is growing at 11% CAGR and is the third most popular internet application.
CONTENTSENSE

The target segment for ContentSense:

 Publishers, especially print publishers

Problems faced by ContentSense:

 The attention span of consumers is shrinking
 The problem of finding relevant, personalized news- and commerce-related information is real and growing.
 Presence of tough competitors like Google and Yahoo
CELLSOL

About CellSol:
CellSol intends to build the mobile telephone industry’s
CELLSOL
GLEDUPORT
TRAVELKING