BRAND STORY

BRAND: MAGGI NOODLES (NESTLE)

Name: Sahil Badlani

Roll No.: 88
INTRODUCTION:
• Maggi is a product owned by Nestle India, one of the topmost leading fast
food companies in the country.
• The various Maggi products are instant noodles, stocks, ketchup, and instant
soups. The major products of Maggi are 2-minute Noodles, Maggi Masala-
Ae-Magic, Maggi Sauces, Maggi Rice Mania, and Maggi Magic Cubes.
• It is a product of Nestle India, a subsidiary of Nestle of Switzerland. The
different products of Maggi are manufactured in seven extremely
technologically advanced factories.
MARKET:
• The target market of Maggi noodles is predominantly children from 4 years of
age to 15 years of age. But it is not restricted to them, Maggi uses the feeling of
nostalgia to target people of age 15 to 25, too.
• The market share of Maggi noodles in the noodles and soup industry of India
stands at 57% and increasing, as of 2021.
• The instant noodles market in India was valued at INR 93.66 Bn in 2017 and is
expected to expand at a compound annual growth rate (CAGR) of ~5.6%
during 2018-2023.
PRODUCT:
• Maggi is 2 minute instant noodles that come with masala in a
packet.
• Maggi is available in many variants in the market viz., Maggi
masala, Maggi atta noodles, etc.
BRAND TAGLINES:
• Current tagline: “2 minutes noodles”

• Previous Taglines:
1) “Mummy, I am hungry”
2) “Enjoy your Maggi”
3) “Kuch acchaa pak raha hai”
4) “Mere paas Maggi hai”
5) “What’s cooking”
SYMBOLS AND LOGOS:
SOME FAMOUS JINGLES:
• https://youtu.be/oyWgkdSZddQ

• https://youtu.be/X5zlAKKQd58

• https://youtu.be/dvdoRLSdvss

• https://youtu.be/cN7lGpO9VhM
REFERENCES:
Google, Youtube, others.

THANK YOU!