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    Gabriela
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    The document discusses how technology is impacting marketing. It describes how artificial intelligence can help marketers deliver personalized ads through behavioral analysis and pattern recognition. Chatbots provide benefits like 24/7 customer service and instant responses to simple questions. The metaverse offers new opportunities for businesses through virtual events, concerts, products and real estate, as some virtual properties have sold for over $100,000. While technology brings opportunities, marketers must use it properly and adapt to emerging platforms like the metaverse.

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    The Impact of Technology on Marketing

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    The document discusses how technology is impacting marketing. It describes how artificial intelligence can help marketers deliver personalized ads through behavioral analysis and pattern recognition. Chatbots provide benefits like 24/7 customer service and instant responses to simple questions. The metaverse offers new opportunities for businesses through virtual events, concerts, products and real estate, as some virtual properties have sold for over $100,000. While technology brings opportunities, marketers must use it properly and adapt to emerging platforms like the metaverse.

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    © All Rights Reserved
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    19 views12 pages

    The Impact of Technology On Marketing

    Uploaded by

    Gabriela
    The document discusses how technology is impacting marketing. It describes how artificial intelligence can help marketers deliver personalized ads through behavioral analysis and pattern recognition. Chatbots provide benefits like 24/7 customer service and instant responses to simple questions. The metaverse offers new opportunities for businesses through virtual events, concerts, products and real estate, as some virtual properties have sold for over $100,000. While technology brings opportunities, marketers must use it properly and adapt to emerging platforms like the metaverse.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 12

    The Impact of

    Technology on
    Marketing

    Gabriela Carrillo
    ARTIFICIAL
    INTELLIGENCE
    AND
    METAVERSE
    Artificial intelligence
    (AI) applications are
    popular in the
    marketing
    • Using AI, marketers can deliver highly
    targeted and personalized ads with the
    help of behavioral analysis, and 
    pattern recognition in ML, etc. It also helps
    with retargeting audiences at the right time
    to ensure better results and reduced
    feelings of distrust and annoyance.

    3
    Top benefits of Chatbots according to customers

    AI FOR BUSINESS:
    COMMUNICATION
    WITH CUSTOMERS
    Benefits

    24-hour service
    Getting an instant response
    Getting answers to simple questions
    Easy communication
    Friendliness and approachability

    •According to Statista, revenue from the artificial intelligence (AI)


    software market worldwide is expected to reach 126 billion dollars
    by 2025. 4
    Source: Invespro.com 5
    Sourcel Invespro.com
    6
    VIRTUAL REALITY: NEW BUSINESSES
    7
    EFFICIENCY OFMetaverse?
    What Is The OPERATIONS

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    • Lorem ipsum dolor sit amet, • Lorem ipsum dolor sit amet,
    consectetur adipiscing elit consectetur adipiscing elit
    • Lorem ipsum dolor sit amet, • Lorem ipsum dolor sit amet,
    consectetur adipiscing elit consectetur adipiscing elit

    8
    EVENTS AND
    CONCERTS

    9
    DIGITAL PRODUCTS

    10
    Source: Time.com
    The Miami-based venture capitalist used a virtual real estate broker to buy 23 parcels
    in The Sandbox, a user-generated, blockchain-based virtual world, for prices starting
    at 1ETH (about $3,000). A nearby property sold for about 42ETH, or $130,000.
    CONCLUSI
    Con
    ON
    The proper and controlled use of technology makes it favorable
    for our business and proves beneficial.
    We should adapt to the new technologies, industries like real
    estate may be forever revolutionized as the Metaverse keeps
    evolving.

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