Mobile

Retailing
By : Anushka Mundhra
Debrup deb
What is mobile retailing ?
Mobile retailing is a new kind of consumer purchasing experience,
where the customer buys by mobile phone and collections at home or
store (pickup boutique). Conversely, e-retail can broadly be defined as
selling goods & services to consumers over the internet B2C.

Mobile retailing is buying and selling goods or services via a

smartphone or other mobile device .Mobile retailing is continuing to
grow in popularity as more people shift their shopping habits to
smartphones and tablets.
Home delivery
Anytime
Compared prices Anywhere

Number of Convenience
options
DIFFERENT
MOBILE
RETAILING
APPS
Advantages and Disadvantages :
Advantages :
• Increased user of tablets and mobiles .
• The freedom of shopping anytime, anywhere.
• Bigger memory of mobile phones
• Better browsing capabilities.
• Affordability
• COD is a key for customers
• Introduction to new payment options .
Disadvantages:

Access speed
Small screen
and website
size.
compatibility.

Safety and
Effects on
security
health.
issues.
 Conclusion:

• Mobile retailing is fundamentally transforming

the dynamics of shopping, which has been
driven by the strategic focus toward
developing and investing in technology that
eventually enable the retailers to create a
holistic shopping experience. They are gaining
foothold in the value chain by addressing a
number of customer touch points with the
help of mobile technology.
• It is creating huge opportunity not only for
retail companies but also for entrepreneurs
and mobile-first start-ups to optimise the
customer experience at multiple touch points.
THANK YOU