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  • MKT610 Individual Presentation - Ashley Prince

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    UNATION is an events discovery platform founded in 2010 that connects people to things to do in their city. It is headquartered in Tampa, Florida and has over 100 employees. UNATION uses social media, advertising, and city guides to promote local events and sell tickets. While it has strong brand awareness and social media presence, UNATION faces threats from growing competition and needs to address employee retention and profitability to maintain its position as the market leader.

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    Unation Service Audit

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    UNATION is an events discovery platform founded in 2010 that connects people to things to do in their city. It is headquartered in Tampa, Florida and has over 100 employees. UNATION uses social media, advertising, and city guides to promote local events and sell tickets. While it has strong brand awareness and social media presence, UNATION faces threats from growing competition and needs to address employee retention and profitability to maintain its position as the market leader.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    12 views13 pages

    MKT610 Individual Presentation - Ashley Prince

    Uploaded by

    Ashley Prince
    UNATION is an events discovery platform founded in 2010 that connects people to things to do in their city. It is headquartered in Tampa, Florida and has over 100 employees. UNATION uses social media, advertising, and city guides to promote local events and sell tickets. While it has strong brand awareness and social media presence, UNATION faces threats from growing competition and needs to address employee retention and profitability to maintain its position as the market leader.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 13

    By Ashley Prince

    What resource do you all use to find weekly/weekend events?


    Vision:

    ★ The best place to discover something to do.


    ★ The easiest, most effective way to promote to
    people who care.
    ★ Fastest way to buy & sell tickets.

    Departments

    Social Media
    IG, TikTok, FB, Pinterest, Twitter, Influencers
    Advertising
    Website, App, Socials
    City Guide
    Blogs, Weekend Guide, Featured Guides
    Relationship Management
    RM’s, RC’s, Bus. Dev.
    Operations
    Upper Management & Web Development/Tech
    Company Background

    Founded: 2010

    Founders

    Original CEO & Founder: John Bartoletta

    Co-Founder & COO - George Beardsley

    Newest CEO - Bob Moran (as of January 2022)

    Headquarters: Tampa, Florida

    Mission: "To Connect the World Through Events"

    Annual Gross Revenue: $21.7M (2021)

    Employees: 106
    What makes UNATION successful?

    ★https://www.instagram.com/reel/Cbs01a9p10I/?igshid=YmMyMTA2M2Y=

    ★https://vm.tiktok.com/TTPdXBTWvP/

    ★https://www.tiktok.com/@stufftodointb/video/7085715513308957998?_t=8ReMnnSRepi&_r=1
    Focus Cities Maintenance Cities
    ★ Tampa
    ★ Miami
    ★ Jacksonville
    ★ San Antonio
    ★ Orlando
    ★ Nashville
    ★ Dallas
    ★ Atlanta
    ★ Houston
    ★ Charlotte
    ★ Austin
    ★ Memphis
    ★ Philly
    ★ Pittsburgh
    ★ Raleigh
    SWOT Internal Audit - Strengths

    ★ Brand awareness & early entrance into the Market

    ★ Market leader - social media presence, trend forecasting, influencer partnerships.

    ★ Analytics & Unicorn Posts

    ★ Ownership of domains

    ★ Original Photography + Models

    ★ Small, knowledgeable teams & Large talent pool

    ★ WFH - Flexible hours

    ★ Investors
    SWOT Internal Audit - Weaknesses

    ★ Not profitable (2021)

    ★ We cannot provide exact number projections

    ★ Case Studies

    ★ Diversity

    ★ Hierarchy & Balance of power

    ★ Employee Benefits

    ★ “Tampa Template” - Quality Control


    SWOT External Audit - Opportunities

    ★ Marketing UNATION as a company

    ★ Acquisition - Airbnb, Groupon, Eventbrite

    ★ Partnering with Hotels, ticketing companies, event venues, Tampa International

    Airport, apartments.

    ★ Growth
    SWOT External Audit - Threats

    ★ Growing competition

    ★ Acquisition

    ★ Employee Retention

    ★ Misinterpreting what we do
    Conclusion

    ★ UNATION has the potential to maintain their market leader position by keeping up their
    social media presence, marketing themselves as a company to attract new customers and
    investors, and partnering with large companies to increase brand awareness.
    ★ Threats from growing competition in addition to employee retention concerns need to be
    addressed appropriately or they could lose key team players at the same time as competition
    is growing.
    ★ Continuing to be a forward thinking company with trends in our content creation and
    building a strong organizational culture can help combat the concerns associated with
    acquisition and the growing competition.
    Questions?
    Sources
    ★ https://growjo.com/company/UNATION
    ★ http://pdf.secdatabase.com/1284/0001144204-17-031655.pdf
    ★ https://www.unation.com/about/
    ★ https://tampamagazines.com/the-interview-bob-moran/

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