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 MARKETING WORKFLOW

CONTENT SPECIALIST COPYWRITER GRAPHIC DESIGNER SUBJECT MATTER EXPERT UX DESIGNER PRODUCTION MANAGER

Write marketing
Create brief Design images Review document
material

Implement feedback Implement feedback Upload to CMS

Review in HTML

Approve Conduct user test Publish

 SERVICE BLUEPRINT
10-20 Min 0-10 Min 20-60 Min 1-3 Day(s) 1 Day

CUSTOMER
Visits Website Visits branch Inquire about loans Applies for loan Sign for loan
ACTIONS

Line of Interaction

Inputs customer’s info

ONSTAGE Provides info about
Welcome to website Welcome to branch into system, pulls Provides loan status Requests signature
ACTIONS loan types and rates
credit

Line of Visibility

Underwriting
BACKSTAGE Writes automated Prepares list of loan
approves/denies loan
ACTIONS welcome message types and loan rates
application

Line of Internal Interaction

SUPPORTING Online chat system Credit reports, loan 3rd party signing
PROCESSES responds application system service
 USER JOURNEY FLOW

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 User’s Main Goal:
Buy a new family car
TASK ANALYSIS

Subtask 1 Subtask 2 Subtask 3 Subtask 4 Subtask 5

Ask friends about cars and Look up and compare different Go visit dealerships
Search used cars online Purchase a used car
buying experience car dealerships to test drive cars

Subtask 2.1 Subtask 3.1 Subtask 4.1 Subtask 5.1

Enter general keywords

Check customer reviews Test drive cars Check is any discounts available
in search engine

Subtask 2.2 Subtask 3.2 Subtask 4.2 Subtask 5.2

Browse through Find best car that fits budget and Fill out title and
Check cars in stock
Search results family size purchase paperwork

Subtask 2.3 Subtask 3.3 Subtask 5.3

Refine search according to most Compare car prices between

Pay dealership
desired features dealerships
 Start
SIMPLIFIED DECISION
 
FLOW CHART
Decision 1 Decision a

   

Step 1 Decision 2 Decision b Decision c

     

Decision 3 Decision 4 Step a Decision d Step b Decision e

     

Step 4 Step 3 Step 2 Step c Step d Step e Step f

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