E-HAILING SERVICES IN MALAYSIA: CURRENT

PRACTICES AND FUTURE OUTLOOK

NAME PRESENTER : HANIM BINTI BAHARI

COURSE CODE : BRM 917

DATE : 13 APRIL 2023

 Introduction

E-hailing services are known to be on-demand vehicle

acquisition that relies on network dependency and use
of a specific digital application through the Internet.
The objectives of this study were to investigate the
adoption of e-hailing services from the initial inception,
issues in adoption and the direction of e-hailing services
within the context of Malaysia.
 What are the e-hailing services in Malaysia?
E-Hailing Apps Besides Grab

E-Hailing Apps Besides Grab :

•AirAsia Ride

•Buddy Driver

•MyCar
 What is the brief description of the e-hailing industry in Malaysia??

Intermediation business (e-hailing) is a service provided to book public transport

services through electronic applications. These services include e-hailing vehicles
and taxis.

What is the difference between E- Hailing and Taxi?

A destination is given and the car owner drives the passenger to the given
destination. The fare is fixed; so unlike with taxi drivers, you do not get
the last-minute discussion for extra payments. You can either opt for a
credit/debit card payment, or pay by cash. But E-Hailing is more attractive to
the passengers

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 Why is E – Hailing important in Malaysia?

The e-hailing services have had a significant influence on consumers, as

they have offered them with a variety of options when it comes to private
transportation. As long as the market is functioning effectively, e-hailing
services will provide consumers the lowest costs and highest levels of

comfort.
 Ride Hailing Global Market Report 2023 (pending)

- Ride-hailing refers to transportation services in

which the passengers are connected with the vehicle
drivers through a smartphone-based app to provide
passenger transportation by automobile or van, not
operated over regular routes and on regular
schedules, to improve customer experience by
reducing time of travel, operational cost, and ease of
riding.

- The global ride-hailing market will grow from

$61.10 billion in 2022 to $70.12 billion in 2023 at a
compound annual growth rate (CAGR) of 14.8%.
 Dependent Variable

Safety & Security :

- Security inspection is an essential factor that can attract customers to take up e-hailing services.

- drivers were provided with the license, they would first receive permission to sit for the driving test.

- The most important thing is that there is no criminal record, so the driver must confirm liability insurance
with the certificate.

- The type, model and condition of the vehicle, the actual point_x0002_to-point route followed by the car,
the minimum fuel efficiency standard and data reporting, the car

should not exceed five years. The monitoring and evaluation requirements were a few of the many

conditions that the e-hailing registered vehicle has to meet

What are the advantages of e-hailing?

Convenient and Cashless

Instead of chasing down a taxi on a street, or calling and waiting for a car service, e-hail app
users can hail a car from any location and have it arrive in minutes. Uber doesn't even need
to ask you for an address. It knows where you are

What are the disadvantages of e-hailing Malaysia?

“E-hailing is charged based on a fixed fare but taxi's charge their rides based on a meter. It
will be a disadvantage to e-hailing drivers during peak hours as they are only subjected to a
maximum 2 times higher fare
What are the e business issues in Malaysia?

Current challenges for the eCommerce industry include adopting

new digital tools, cybersecurity threats, lack of digital marketing
skills, limited production capacity, high logistics cost, and lack of
knowledge regarding market access and regulations in cross-border
eCommerce.

What are the issues faced by e consumers in Malaysia?

The challenges such as economic condition of the country, low

wages of labors, low internet access, lack of awareness of online
purchasing, e-readiness, high cost and legacy of fast internet.
Future Outlook on E-hailing in Malaysia

The success of e-hailing services in Malaysia was highly dependent on the that would
be used to tackle these issues, which involved the services and the income of the
drivers.

APAD tightened the background check for all e-hailing by regulation.

Initiatives related to the e-hailing service include regulating the application

asintermediary services (Land Public Transport Commission (SPAD), 2016)

Major projects such as the Mass Rapid Transit (MRT) systems being planned, with
several initiatives launched by the government to allow e-hailing

The legalization of e-hailing services also opens up a new dimension that can be
regulated to ensure every stakeholder will benefit from the inclusion.
 Thank you

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 Dependent Variable
2) Price -Price and benefits refer to prices that customers are willing to pay for specific goods
or services based on their perception.

- Charged rates might vary from place to place.

-Taxi admission is regularly expensive against other e-hailing rides

- Further stated that other e-hailing ride prices are less costly than taxi entry, given that the
fee is higher during the periods of appeal.