Category Management

Involves the simultaneous management of :

Price
Shelf space
Merchandising strategy
Promotional efforts Add title text

65%
And other elements of the retail mix within the
merchandise category based on the firm’s goals,
the changing environment, and consumer behavior. Add title text
 PRODUCT CATEGORY

A group of products that offer similar benefits can be referred to as product categories.

Products from a same product category will have similar physical features and will offer
similar benefits  (examples of grocery categories might be: tinned fish, washing detergent,
toothpastes).
Category Manager
The category manager leverages detailed knowledge of the
consumer and consumer trends as the retailer tailors its
offerings to the specific needs of each market. Each category
may have a separate category advisor, depending on need.

 Research and analyze data and market insights

 Plan, implement long-term development strategies for
product categories
 Design exit strategies for unsuccessful products
 Position a product category in order to maximize its
visibility
 Research competitors and suggest appropriate pricing and
promotional activities 
THANK YOU