THE

PAST, PRESENT &

FUTURE OF
GRAPHICS DESIGN
IN THIS PRESENTATION, WE WILL
FOCUS ON THE PAST, PRESENT AND
FUTURE OF GRAPHICS DESIGN. I WILL
SHARE MY THOUGHTS AND
OBSERVATIONS THAT SHOULD NOT BE
TAKEN AS FACT.
 THE PAST

This section will broadly cover the motives our ancestors had during 15 000 BC to 1985 in no
particular order.
SENDING A MESSAGE
M O S T O F T H E E A R LY W O R K S O F O U R A N C E S T O R S W E R E F O C U S E D O N PA S S I N G
I N F O R M AT I O N T O O T H E R P E O P L E A N D U N K N O W I N G L Y, T H E N E X T G E N E R A T I O N S T O
COME.

C AV E P A I N T I N G S P O R T R AY I N G T H E A N I M A L S T H E I N V E N T I O N O F PA P E R .
THEY HUNTED OR ENCOUNTERED.
DISCOVERY
T H I S E P O C H O F T I M E WA S F O C U S E D O N E I T H E R F I N D I N G N E W M E D I U M S O F P A S S I N G
I N F O R M AT I O N A N D I S W H E N P E O P L E S T A R T E D C A R I N G A B O U T A E S T H E T I C S .

A L B R E C H T P F I S T E R WA S T H E F I R S T T O A G E R M A N PA M P H L E T W H I C H W I L L L AT E R
U T I L I Z E I L L U S T R AT I O N S W I T H A B O O K . B E C O M E T H E B A S I S F O R T H E N E W S PA P E R .
DISCOVERY
IN THIS PERIOD OF TIME, OUR ANCESTORS WERE ALSO FOCUSING ON
L I T H O G R A P H Y A N D H A L F T O N E S C R E E N S W H I C H W E R E M A I N LY U S E D F O R I M A G E S .

A MAP PRINTED ON LIMESTONE BY USING HALFTONE SCREENS ON TOP OF EACH OTHER

L I T H O G R A P H Y. MAKE FOR A MORE SOLID IMAGE.
EXPRESSING YOURSELF
O U R A N C E S T O R S A L S O S T A R T E D T O F O C U S O N W H AT L O O K S G O O D . C O L O R T H E O R Y,
S Y M M E T R Y, A S Y M M E T R Y A N D M A N Y M O R E T H AT W I L L S E R V E A S T H E F O U N D AT I O N I N
T H E P R E S E N T.

C O M PA N Y L O G O S W E R E M A D E TO ART NOUVEAU, ART FOCUSED ON DYNAMISM

D I F F E R E N T I AT E I T S E L F F R O M C O M P E T I T I O N . A N D A S Y M M E T R Y.
EXPRESSING YOURSELF
N O T E V E R Y T H I N G WA S F O C U S E D O N PA P E R O R I M A G E S . P E O P L E S TA R T E D
A P P LY I N G A R T O N H O M E S A N D F U R N I T U R E .
A S T Y L E C A L L E D D E S T I J L W H I C H WA S F R A N K L L O Y D W R I G H T WA S F O C U S E D O N
COMPOSED OF SOLID COLORS, SHAPES AND I N T E G R AT I N G N AT U R E I N T O H I S
LINES, WERE USED TO DESIGN ROOMS. ARCHITECTURAL DESIGNS.
EXPRESSING YOURSELF
O U R F O R E FAT H E R S A L S O B E G A N E S TA B L I S H I N G D I F F E R E N T S T Y L E S T H AT
A R E S T I L L U S E D U N T I L T O D AY .
DADA ART WHICH FOCUSED ON CRITIQUING
E X P R E S S I N G C R E AT I V I T Y W H I L E N O T THE SOCIAL NORM WHICH WOULD BE
C O M P R O M I S I N G I N F O R M AT I O N F O R T H E S I M I L A R W I T H H O W P E O P L E T O D AY U S E
R E A D E R S M A D E A PA G E N O T B O R I N G . MEMES.
EXPRESSING YOURSELF
L A S T LY, P E O P L E W E R E J U S T E X P L O R I N G A N D C O M B I N I N G I D E A S T O M A K E
U N I Q U E E X P R E S S I O N S O F A R T.
A POSTER MADE FOR THE 96 TOKYO WORLD
P O P A R T WA S F O C U S E D O N R E P E T I T I O N A N D C I T Y E X P O T H AT WA S P U R E LY C O N T E X T U A L
C O L O R S T H AT C O M P L I M E N T E D E A C H O T H E R . AND WITHOUT AIM.
FOUNDATION
A C U L M I N AT I O N O F K N O W L E D G E , R E P E AT E D E X P E R I M E N T A T I O N O F W H AT W O R K S H A S
L A I D T H E F O U N D AT I O N O F W H AT W E U S E T O D A Y. T Y P E F A C E S O R F O N T H A S B E C O M E
S TA N D A R D U S E I N T H E P R E S E N T.

T H E H E LV E T I C A F O N T, F O R M E R LY C A L L E D S A N S - S E R I F, A N O T H E R F O N T T H AT WA S M A D E
G R O T E S K , WA S M A D E B Y M A X M I E D I N G E R I S NAMED IN 1816.
W I D E LY U S E D T O D AY.
FOUNDATION
C O R P O R AT E I M A G E R Y A N D T H E I N V E N T I O N O F T H E C O M P U T E R W I L L
B E C O M E M A I N S TAY E V E N U N T I L T H E U N F O R E S E E A B L E F U T U R E .

T H E M A C I N T O S H C R E AT E D B Y T H E C O M PA N Y C O R P O R AT E L O G O S T H AT S E RV E A S A
CALLED APPLE. C O M PA N Y ’ S I D E N T I T Y.
IN SHORT, THE PAST SERVES NOT ONLY
AS A GUIDE BUT AS A WELL OF
KNOWLEDGE WE CAN TAKE LESSONS
AND IDEAS FROM TO IMPLEMENT IN
OUR PRESENT-DAY GRAPHIC DESIGN
SCHEMES.
 THE PRESENT

This part will be focused on the more common tools and styles used today.
THE COMPUTER
T H E C O M M E R C I A L I Z AT I O N O F T H E C O M P U T E R , S P E C I F I C A L LY D E S K T O P S A N D L A P T O P S ,
MADE GRAPHICS DESIGN EASIER AND ACCESSIBLE TO PEOPLE WITHOUT BACKGROUND
IN THE AREA.

THE INSIDES OF A DESKTOP CONSUMER T H E L A P T O P, A P O R TA B L E V E R S I O N O F A

COMPUTER IN 2010. DESKTOP COMPUTER.
COMPUTER PERIPHERALS
T H E S E A R E S P E C I A L I Z E D T O O L S O R A D D O N S T H AT M A K E U S I N G T H E
C O M P U T E R M O R E V E R S AT I L E I N P R O D U C I N G D I F F E R E N T M E D I A .
T H E M O U S E , A D E V I C E T H AT M A K E S
T R AV E R S I N G T H E M O N I T O R S C R E E N S T Y L U S A N D D R AW I N G PA D M A K E S I T E A S I E R
I N C R E M E N TA L LY E A S I E R T H A N J U S T U S I N G A T O D R AW I N S I D E T H E C O M P U T E R ’ S
KEYBOARD. I N T E R FA C E .
COMPUTER PERIPHERALS
OTHER THAN MAKING A COMPUTER ACCESSIBLE, OTHER DEVICES HELP
PRODUCE THE OUTPUT MOST DESIRABLE FOR THE USER.
INSTEAD OF A PRINTING PRESS, THIS T H E I M A G E S C A N N E R C O N V E RT S T E X T,
REVOLUTIONARY DEVICE CAN PRINT I M A G E S O R D R AW I N G S T O A D I G I TA L
GRAPHICS OR TEXT INSIDE A CONSUMER’S V E R S I O N I N W H I C H I T C A N B E M A N I P U L AT E D
HOME. BY THE USER.
ADOBE PHOTOSHOP
A P P L I C AT I O N S O F T WA R E , S P E C I F I C A L LY U S E D I N G R A P H I C D E S I G N , S U C H
A S A D O B E P H O T O S H O P I S T H E M O S T P O P U L A R U S E D T O D AY.

ADOBE PHOTOSHOP CAN BE USED TO A P P LY I N G F I LT E R S U S I N G A D O B E

M A N I P U L AT E P H O T O S O R I M A G E S . P H O T O S H O P.
ADOBE PHOTOSHOP
M A N I P U L AT I N G I M A G E S I S A S E A S Y A S I T WA S A C O U P L E D E C A D E S A G O .
C R O P P I N G I M A G E S D I G I TA L LY R E D U C E S I N V E R S E LY, T H E A P P L I C AT I O N C A N A L S O B E
ERROR AND EFFORT THAN DOING IT U S E D T O E A S I LY C H A N G E T H E B A C K G R O U N D
P H Y S I C A L LY. OF AN IMAGE.
ADVERTISEMENT
T H E M A I N P U R P O S E O F G R A P H I C D E S I G N AT T H E P R E S E N T I S F O R A D V E R T I S E M E N T S .
E L E M E N T S A R E B E I N G C O M B I N E D T O M A K E P O S T E R S , V I D E O S O R I M A G E S E A S I LY
DIGESTIBLE AND MEMORABLE FOR THE CONSUMER.

A S O F T D R I N K A D V E RT I S E M E N T A I M E D AT T H I S A D V E RT I S B O T H C R E AT I V E A N D
CONSUMERS WISHING TO DRINK A BEVERAGE MEMORABLE DESPITE BEING SIMPLE.
W I T H O U T T H E U N H E A LT H I N E S S O F S U G A R .
ADVERTISEMENT
W H I L E T H E M A J O R I T Y O F A D V E RT I S E M E N T S A R E A I M E D F O R M A R K E T I N G ,
S O M E A R E A L S O A I M E D AT S O C I A L I S S U E S A N D P E R S O N A L S A F E T Y.
A C R E AT I V E P U B L I C R E M I N D E R O N H O W
S L E E P D E P R AV I T Y C O U L D E N D A N G E R S
CYCLISTS. I M A G E S U P P O R T I N G G AY M A R R I A G E .
THE PRESENT-DAY GRAPHICS DESIGN HAS
MADE IT EASIER AND MORE AVAILABLE FOR
THE MASSES WITH THE WIDESPREAD USE
OF THE COMPUTER AND ITS SOFTWARE.
SIMPLICITY , READABILITY AND
MEMORABILITY ARE ALSO THE CORE
ELEMENTS I HAVE OBSERVED.
 THE FUTURE

The last past would be what graphics design might look like in the future.
ARTIFICIAL INTELLIGENCE
AT P R E S E N T A R T I F I C I A L I N T E L L I G E N C E T E C H N O L O G Y I S I N C R E A S I N G AT A R A P I D R AT E .
D E S P I T E T H E T E C H N O L O G Y B E I N G I N A R E L AT I V E LY Y O U N G S T A G E , I T ’ S E F F E C T S A R E
A L R E A D Y B E I N G F E LT I N T O D AY ’ S L A N D S C A P E .
C H AT G P T I S A L A N G U A G E M O D E L
DEVELOPED BY OPEN AI. THE ARTIFICIAL
I N T E L L I G E N C E G E N E R AT E S T E X T T H R O U G H D E E PA RT I S A N A RT I F I C I A L T H AT C R E AT E S
MACHINE LEARNING. IMAGES DEPENDING ON USER PREFERENCE .
AUGMENTED AND VIRTUAL REALITY
B O T H E M E R G I N G T E C H N O L O G I E S T H AT W O U L D T R A N S F O R M T H E
T R A D I T I O N A L 2 D S PA C E O F G R A P H I C D E S I G N I N T O 3 D .
AUGMENTED REALITY SUPERIMPOSES V I RT U A L R E A L I T Y S I MU L AT E S A 3 D ,
D I G I TA L O B J E C T S O R I N F O R M AT I O N O N T O C O M P U T E R G E N E R AT E D E N V I R O N M E N T T H AT
THE REAL WORLD. CAN BE INTERACTED WITH.
SUSTAINABILITY AND MINIMALISM
B O T H T R E N D S P O I N T T O WA R D S M O R E S I M P L E D E S I G N S A N D R E U S A B L E
M AT E R I A L .
P L A N T S V E R T I C A L LY F I L L S I N T H I S
BILLBOARD MAKING IT GOOD FOR THE
M C D O N A L D ' S C R E AT I V E F R E E W I - F I P O S T E R .
E N V I R O N M E N T.
FUTURE OF GRAPHICS DESIGN INCLUDES
THE INTEGRATION OF ARTIFICIAL
INTELLIGENCE, DIGITAL SPACES IN AR
AND VR AND TRENDS TOWARDS ECO-
FRIENDLY MATERIALS AND EXTREMELY
MINIMALISTIC DESIGN.
PRESENTED BY: GOROSPE, THEO A.