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Group Assignemnt Academic Year 2022/2023: Lecture Slide
Group Assignemnt Academic Year 2022/2023: Lecture Slide
Group Assignemnt Academic Year 2022/2023: Lecture Slide
2022/2023
GROUP ASSIGNMENT_10 MARKS_25 MAY 2023
Choose any firms either in the telecommunication, banking or manufacturing sector,
with the experience or secondary data sources, write an essay on the following areas.
The essay should then relate the firm and its innovation activities to a number of more
specific issues that have been taken up in the course.
What type of market (international?, local?, mass market?, niche
market?) is at focus?
What type of competition is threatening the survival of the firm on the
short and the long term?
What parts of the firm seem most important for innovations to be successful in the
firm?
What types of innovations does the firm concentrate on?
How would you characterize the firm’s innovation strategy?