COMPARATIVE STUDY OF

 Name Tamsa sidhu

 ROLL NO- 11/MBA/21
 Online shopping
is the activity or
action of buying
products or
services over the
Internet
FEATURES OF ONLINE
SHOPPING
 Detailed Product Description.
 Product Customization.
 Cross-selling.
 Promotions.
 Social Marketing.
 Payment System.
 Integrated Shipping Solution.
 Speed and Storage
TRADITIONAL SHOPPING
 This is a shopping
process, wherein
consumers purchase
their desired
products and brands
by visiting a store. It
can be any local
stores nearby, or a
big departmental
store, like Big Bazaar,
Spencer, and others.
CHANNELS OF TRADITIONAL
SHOPPING
 Supermarkets
 Malls
 Departmental
stores
 Wholesale shops
 Local shops
FEATURE OF TRADITIONAL
SHOPPING
 You can try and touch on clothes.
 You know from where does the product
come.
 Take a closer look.
 People without the internet can visit stores
for items.
 You get the product immediately after you
pay.
 Easily return.
OBJECTIVES
 To identify important factors
influencing to do online and offline
shopping
 To identify the consumer perception
about the traditional shopping and
online shopping
RESEARCH METHOLOGY
 Research methodology is the specific
procedures or techniques used to identify,
select, process, and analyze information
about a topic.
 Approach and methods
 Questionnaires
 Survey
SOURCE OF DATA

Primary Secondary
Data Data
DATA INTERPRETATION
 WHAT METHOD OF
SHOPPING DO YOU PREFER?
 Online
 Offline
 Both
 HAVE YOU EVER MADE
ONLINE SHOPPING?
 Yes
 No
WHICH FACTOR INFLUENCE
YOU TO BUY ONLINE?
 Quicker
 Less time consuming
 Easier way
 All the above
WHICH FACTOR INFLUENCE
YOU TO BUY OFFLINE?
 Check Product quality
 Reliability
 Accuracy
 Other
IF YOU SUGGESTED TO DO OFFLINE
SHOPPING THEN WHICH CHANNEL
YOU PREFER THE MOST?
 Retail Shop
 Wholesale shops
 Malls
 Other
HAVE YOU FELT ANY PROBLEM
WHILE CONDUCTING ONLINE
PURCHASE?
 Yes
 No
IF YES? WHAT KIND OF
PROBLEM?
 Delay in delivery
 Product Damage
 Cheap Quality of product
 Other
IF YOU NEVER HAD ONLINE
SHOPPING, PLEASE SPECIFY THE
REASON.
 Internet illiteracy
 Less Awareness
 Risk of identity theft
 Duplicate quality
HOW MANY TIME YOU BUY TO
ONLINE SHOPPING?
 Regular
 Occasionally
 Never
WHICH WEBSITE FOR ONLINE
SHOPPING?
 Amazon
 Flipkart
 Myntra
 None
WHAT DO YOU THINK WHICH
PROVIDE WIDE VARIETY OF
PRODUCT?
 Online Shopping
 Traditional Shopping
 Both
FINDINGS…
CONCLUSION
 K S
A N
T H