TOPIC 2:

EXPLORING THE ROLE OF SOCIAL MEDIA

IN CONTEMPORARY  ARCHITECTURE
NAME; ADIL A S ,  REGISTER NO; 24119106.
 Social media has become an increasingly important platform for architects and
designers to showcase their work and engage with their audiences. It has
transformed the way architecture is presented, shared, and discussed, and has
opened up new opportunities for collaboration, feedback, and inspiration.
One of the key roles of social media in contemporary architecture is its ability
to promote and publicize architectural projects to a wider audience. Social
media platforms such as Instagram, Twitter, and Facebook allow architects to
share photos and videos of their work in progress and completed projects,
providing a behind-the-scenes look at the design process and allowing viewers
INTRODUCTION to engage with the work on a more personal level.

TKM SCHOOL OF ARCHITECTURE, DISSERTATION 2023 Tuesday, April 25, 2023 2

 The aim of this dissertation is to explore the role of social media in contemporary
architecture, with a focus on how social media is used to promote and publicize
AIM architectural projects, connect architects with their peers and clients, facilitate public
participation in design, and potentially influence dominant aesthetic and cultural
norms. By examining the opportunities and challenges of social media in architecture,
this study aims to provide insights that can inform the effective and responsible use of
social media in the architectural profession.

To identify the most commonly used social media platforms in the field of
OBJECTIVES architecture.

To analyze the content and strategies used by architects and firms on social
media to promote and publicize their projects.

To explore how social media can be used for public participation in architectural
design, and the potential impact of this on the design process and outcomes.

To develop recommendations for architects and designers on how to effectively

and responsibly use social media in their practice, taking into account the
opportunities and challenges identified in the study.
TKM SCHOOL OF ARCHITECTURE, DISSERTATION 2023 Tuesday, April 25, 2023 3
 RESEARCH QUESTIONS
AND METHODOLOGY
The number of research
question should be limited to
3- 4 questions that are very
relevant, so the dissertation is
very focused.

Reference image for the format of research questions and methodology

TKM SCHOOL OF ARCHITECTURE, DISSERTATION 2023 Tuesday, April 25, 2023 4
 LITERATURE REVIEW A very concise literature review/ data collection to give an idea of the
direction of the dissertation. It should not be more than 2 – 3 slides.

TKM SCHOOL OF ARCHITECTURE, DISSERTATION 2023 Tuesday, April 25, 2023 5

 Online References:
1.
2.
LIST OF READING
3. etc.
Please keep the hyperlink so that if required during the review we can navigate to the above-
mentioned pages. Limit the nos. to 5 online references

Books
1.
2.
3. etc.
The name of the book, Author, and publication should be mentioned . At least 2 book
references should be mentioned.

Research Paper and other Dissertation reports published

1.
2.
3. etc.
The name of the Paper, Author, and Journal name should be mentioned . At least 2 paper
references should be mentioned.
TKM SCHOOL OF ARCHITECTURE, DISSERTATION 2023 Tuesday, April 25, 2023 6
 THANK YOU

Tuesday, April 25, 2023 TKM SCHOOL OF ARCHITECTURE, DISSERTATION 2023 7