ESTECH030

Handouts 8

Prepared and compiled by: Y.E. Fernandez

 Topic Coverage:
Customer / Customer Persona

Prepared and compiled by: Y.E. Fernandez

 CUSTOMER DISCOVERY

What information do you need

Customer Segmentation Think demographics

Problem Discovery What tasks take up the most time in your day?
Problem Validation Tell me about the last time you ran out of water…

Product Discovery What do you think could be done to help you?

Product Validation What do you think of this solution?

Product Optimization What could be done to make this better? What’s the hardest
part of this process/solution?

Copyrighted © 2017 Property of TrendMobility LLC. No reproduction or use is permitted without written consent.
 CUSTOMER DISCOVERY

Copyrighted © 2017 Property of TrendMobility LLC. No reproduction or use is permitted without written consent.
 CUSTOMER DISCOVERY

Copyrighted © 2017 Property of TrendMobility LLC. No reproduction or use is permitted without written consent.
 CUSTOMER DISCOVERY

Copyrighted © 2017 Property of TrendMobility LLC. No reproduction or use is permitted without written consent.
Inspecting Customer Discovery
Team’s Task to accomplish
Customer Interview/Survey Task
1. Each Team should find five(5) persons as possible customer of your product or
service to be interviewed or surveyed.

2. Formulate the desired questions you want your interviewee to answer relevant to
the information you need for your product or service. Number of questions must
not exceed 10 questions or less than 5 questions, excluding the demographics
Name, Age, Civil Status, Educational Attainment, Type of profession: student,
teacher, housewife, engineer, call center agent, etc.

3. Give the summary details, profiles and results for each of your interviewee.