Developing

videomotion
for
company’s
brand
promotion

Student: Yartseva Anastasia

Thesis advisor: Kwilinski
Aleksy
 Analyze the concept of video

The aim and content and ways to apply it on

the example of Beemloop studio,

tasks as well as develop a strategy for

successful promotion of company's
brand.

TASK 1 TASK 2 TASK 3

Explore the theoretical Make a Beemloop Develop a strategy and
foundations and features of brand analysis. tactics for studio promoting
brand promotion through using video content
video content
 Section
one
The concept of "brand" and "branding".
Brand
structure
Brand
functions
Video content as a way to promote a brand
Researched and compared video content
platforms
Brand structure

Brand functions
Section
two
Characteristics of the
company The structure of
the studio Brand analysis
SWOT - analysis
Goal setting and
tasks
Сomparative analysis
SWOT
analysis
 Section
three
The project of improving the quality of video content and finding
regular solvent customers is presented
The idea to start working on content
marketing Shared PR activity with
another company
Examples of animation are presented, as well as
options for their proper use

How To Make Animated

Video by Beemloop

Beemloop First
Day
 Conclusio
n
We live in a time when information is
being assimilated faster and faster
through many ways and sources.
Video production is becoming a kind of
marketing tool to promote and sell
products and services.
Promotional videos should not be
blockbusters. They can be made with
any budget, no matter how big or small.