Marketing

Strategies
Insurance
Abilqasimzada Kamala
Cahangirli Bayramali
Ceferli Aysel
Ashurov Omar
Abdinov Sarxan
 Introduction
Every business needs great marketing to
grow. The right insurance agency
marketing strategies can help you reach
more members of your target audience
and re-engage the customers you already
have. The insurance industry is saturated
with national brands making a lot of
noise, making it tough for local insurance
agencies to be heard by
consumers.
Marketing Strategies Insurance

01 02
Advertise on social
03
Devise And
Define Your Target Implement An SEO
Audience media to reach new Strategy
clients

04
Manage (and
05 06
Create a visually
appealing website
Use PPC Advertising
Encourage) Online that ‘wows’ your
Reviews audience
 Define Your
Target Audience
It’s difficult to create a marketing
strategy until you define your target
audience. Many agencies have an
increasingly older customer base, so
many of the marketing strategies
they've used in the past to acquire new
customers are no longer going to work.

4
 Social media advertising is a
must if you want an insurance
marketing idea that gives
results. When you use social
media advertising, you get
your business in front of more
people interested in your
insurance. With social media’s
refined targeting, you can

01
reach interested leads better.
BUSINESS Social media ads appear in
users’ newsfeeds, so it puts

OVERVIEW your insurance agency right

in front of them.

Advertise on social
media to reach new
clients
 Devise And Implement
An SEO Strategy
Search engine optimization (SEO) is one of the best
marketing strategies for insurance agencies. SEO helps
you boost your website’s visibility and ranking in search
results so that you can drive more qualified traffic to your
page. A strong marketing strategy for an insurance
company will include SEO is a critical piece of an
insurance marketing strategy. Insurance agencies are
facing more competition than ever before.
  
Managing your online
reviews is one of the most
critical insurance marketing
strategies for winning new
clients. With 89 percent of

Manage (and customers making an effort

to read reviews online before

Encourage) buying a new product.

Reviews help prospects and

Online customers make better

decisions, and online

Reviews feedback is generally trusted

as much as feedback from a
personal friend or family
member would be.
 Insurance agencies are up against
. stiff competition. Every person looking
to purchase insurance is looking for
the best deal, which means they're
probably spending a lot of time
searching on Google. Pay-per-click
(PPC) advertising is a way to get your
insurance agency in front of these
people who are searching for the best
deal, specific policies or simply an
insurance agency nearby.
One of the best insurance marketing
ideas for making a substantial impact
on your audience is investing in your
website’s design. When it comes to
your website, 94% of first impressions
form based on your site’s design. If
your site doesn’t have a clean,
modern, and visually appealing Create a visually
design, you’re risking a negative first
impression. appealing website
 
Your insurance company is unique, so
make yourself stand out from other
that ‘wows’ your
insurance agencies. When you design
your site, establish a color scheme that
audience
reflects your business. Choose one
primary color, up to two accent colors,
and one font color.
Keep tabs on prospects through email marketing

Email marketing is one of the best insurance

marketing strategies to keep in touch with
prospects.
With email marketing, you send information
directly to prospects about what they’re
interested in most.