Baggage

Industry

Introduction
1. 2. 3. Evolution Of Material Used Evolution Of Features Types Of Luggage Trunk Suitcase Duffel Bag Carpet Bag
From THIS !!!

How Much Luggage Has Changed?

1. The Modern Travellers Viewpoint 2. Hand Luggage Used As Primary Luggage 3. Security & Weather Resistant 4. Style Statement 5. New Size Restrictions In Airline Industry

To THIS !!!

Top Brands In The Baggage Industry

Contender 1 : Samsonite
Earlier name Samson (Biblical ref) Manufactured Folding tables & card tables Distributor of Lego toys in North America

Mascot A Gorilla
CVC Capital Partners Took over the company at $ 1.7 million

Why ME ???

Contender 2 : VIP
Worlds 2nd largest & Asias largest baggage Company Manufactures plastic moulded suit cases, Hand bags, Brief cases, Vanity cases Undisputed market leader in the 1200 Crores Baggage Industry Stress on Hi-fi innovation, Quality Management, Brand building

Shahid Kapoor

VIPS Trump Card

AMERICAN TOURISTER
Sol Kofflers Brainchild He was determined to produce luggage priced at $1 in the midst of the Great Depression American Tourister has now become a lowerend version of its Samsonite sister brand.

Market Opportunities
Ample competitors as India enters The Global market Consumer demand for smaller luggage pieces is growing Luxury goods demand Is increasing Keeping up with the Trend Demand for more vibrant colors like bright reds, green, blues, burgundy & floral prints

 Market was valued at INR 31 billion in 2009 Growing at 19% CAGR The luggage market comprises of three segments: the premium segment with 15% of total market share, the popular segment and the standard segment VIP Industries and Samsonite are the two most dominant players in the premium segment VIP enjoys a market share of 58 % in popular segment.

The pace at which industry is Growing

Manish Vyas, Vice President - Marketing, VIP says, The Indian luggage industry is growing at a good pace. We are expecting a growth of around 40- 45% in the premium sector. With the coming holiday season, the industry is expected to witness drastic growth in smart luggage segment. The Indian luggage industry is on the edge of taking off on a new growth curve as travel starts becoming increasingly demanding and stylish at the same time.

Products Of VIP
Travel Related
Strolly Bag Suitcase 4 Wheel Vanity Case Duffle Bag Duffle Trolly Backpacks Briefcase

Business Related VIP Bags

Briefcase Laptop Strolly Laptop Satchel Laptop Backpack Satchel Strolly

Products Of SAMSONITE
Duffles Soft Luggage Briefcase Small Bags Laptop Laptop Strolley Belts, Wallets & More Footwear

Strategies Of Samsonite
"A product that isn't close to your body when you're using it becomes more of a utility/commodity and one doesn't take too much pride in it. The same problem haunted the travel industry until the weights issues were sorted and concepts like cabin luggage and compact luggage were invented," - Sudip Ghose, director, marketing, Samsonite India.

 When a brand has been around for a hundred years, it has seen it all. 2010 marks the centenary year completion for Samsonite - a brand that has witnessed the transformation of a category from a seemingly rudimentary term like luggage into the more evolved 'travel gear !!! To mark the completion of 100 years, the brand has aggressive marketing plans in India. Samsonite operates in the mid to high-end segment Sir Richard Branson was roped in to endorse the brand To Create the 'lightest yet toughest' range of bags

 Although the brand's tagline is 'Life's a journey', the centenary campaign shall make use of the thought 'Celebrate a century of going places', a centenary-specific statement that the company shall reflect in its visiting cards, retail stores and other touch points for this year. To Samsonite, its stores are its strongest branding vehicle. The company shall flood these stores with a large business product assortment

Samsonite & its Bollywood Connection

Samsonite as a brand is looking at associating with/integrating itself into movies rather seriously Only for films with relevant scripts or plots about travel S.Khan will be seen using a Samsonite backpack across the film as he travels. American Tourister is also looking at associating itself with the field of cricket soon.

For Us Youngsters
To reach out to young customers who don't mind paying a slight premium for their travel gear, Samsonite and American Tourister have created pages on social networking sites such as Facebook and Orkut and also have their presences on Twitter They Also roped in Channel V and MTV For the Samsonite team, 'The brand is a 100 years young

Brand Ambassador Of Samsonite

Kareena Kapoor

 Actress Kareena Kapoor, famous for her size zero status, has been chosen as the brand ambassador for the luggage giant Samsonite Currenly she endorses various brands and the contract with Samsonite just adds another feather in her already impressive hat. Consequently, the cited endorsement deals followed. She is indeed a deadly combination of beauty and brains

Samsonite Already has Proven Record of Innovation Proven Ability to Expand Into New Geography Proven Products, Marketing, Sales & Distribution

Needs To
Proven Record of Innovation

Proven Ability to Expand Into New Geography

Proven Products, Marketing, Sales & Distribution

Consumer Vision OF Samsonite

An innovative, state of the art, best quality, luggage and travel accessory global leader, Samsonite does the best job of making travel easy and stylish for everyone in the world, at each key price point within the category. The brand is readily accessible for purchase, conveniently, on a global basis.

Key Expansion Areas

Strategies Of VIP
V.I.P has close to 60 per cent share in the Rs 1,300crore organised or branded luggage market Growing at 15 per cent per annum, this is far more than the growth the organised luggage market is seeing, at about 11 per cent yearly VIP is the undisputed market leader in Rs 1200 . Launched in 1971 VIP aimed to capture the market dominated by unorganized sector While VIP was very dominant in the mid- segment, it had no presence in the luxury segment

 The new strategy of VIP is focusing on capturing or owning the concept of Travel The sub brands of VIP include Footloose: the trendy bags for the youth VIP is a market leader that is trying hard to retain its leadership position Samsonite India Ltd is gearing up to enter the mid-segment luggage market in a big way to take on VIP. It plans to Re-launch American Tourister brand to compete with VIPs midsegment luggage

Threats
The brand becoming generic to the category and local brands eating into the share of the company SamsoniteWith in short time Samsonite established its presence in the luxury segment of the market

Conclusion
Bags are playing an important role in our daily lives all the time. With various types of bags continuously increasing like the one I have which is a Belkin make, we need to think over which bag suits YOU best.For Elina itd be a Prada and the list will go on and on..As the saying goes, we can judge the taste of a woman by her handbagTo all the guys, the first thing of a bag is its Price - The Social status attached to it.. So Id like to do the honors of leaving with an impact, which should be every concluders job.. please do go home today and take a look around if you possess YOUR perfect bag or not. And if you dont..WELL NOW you know which brand to go for !!!

Pradyumna Rahul Satpathy Piyush Manisha Singla Vidya Udeepti Elina Matthews Roshan ChintuRaaJ Shah