BALANCED

SCORE
.

CARD
2
WHAT IS BALANCE
SCORECARD ???

 A strategic and operational tool.

 Translates mission, vision and strategy

through objectives and measures.

 Provides a framework to describe the

key elements in the achievement of
the strategy

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3
ABOUT ITS NAME…

 Balances:-
 Long and short term
 Hard and soft measures
 Leading and trailing indicators
 Internal/external perspectives

DMS,NIT DURGAPUR.
4
BSC IS NOT A

A new idea.

An initiative of
A make work
Finance, HR,
exercise.
Marketing etc.

DMS,NIT DURGAPUR.
5
ORIGIN OF BSC
 Nolan-Norton Consultants 1990
 12 client “Organisation of the Future” study group
 Based on premise that financial measures were insufficient
for a modern business
 Principles espoused previously by:-
 Rensis Likert (The Human Organisation, 1960)
 TQM “gurus” (Deming, Crosby, Juran etc.)*
 European Foundation for Quality Management (1985)
 Maisel and McNair parallel models

DMS,NIT DURGAPUR.
6
KAPLAN AND NORTON
MODEL (1996)

Vision &
strategy

DMS,NIT DURGAPUR.
BEFORE WE PROCEED LET
SEE THE VIDEO…

DMS,NIT DURGAPUR. 7
8 ABOUT ORGANISATION…

VIT ranked No. 8 in "India-Today 2010" National ranking

DMS,NIT DURGAPUR.
9
VIT UNIVERSITY

 Our Vision
We at VIT University will impart futuristic technical education and instil
high patterns of discipline through our dedicated staff, who shall set
global standards, making our students technologically superior and
ethically strong, who in turn shall improve the quality of life of the
human race.
 Our Mission
Our mission is to educate students from all over India, including those
from the local and rural areas, and from other countries, so they
become enlightened individuals, improving the living standards of their
families, industry and society. We will provide individual attention,
world-class quality education and take care of character building.

DMS,NIT DURGAPUR.
10
IMP FACTS ABOUT
VIT…
 Founded by Mr. G Vishwanathan in 1984, get the status of Deemed
University in 2001.
 Fastest Emerging Institute and center of Excellence in Engg. &
Technical education.
 World class infrastructure.
 All Together 09 Schools.
 Total no. of students= 13500.
 Total no. of Faculty= 725
 Total no. of administrative/Tech. staff=795.
 UG=15 & PG=30 courses.
 Altogether 13 Research centers.
DMS,NIT DURGAPUR.
11
BALANCE SCORECARD IN
VIT…

DMS,NIT DURGAPUR.
12
WHO ARE THE
CUSTOMERS???

 Students (Indian/NRI).
 Companies coming for Recruitment.
 Government & Private Institutes, eg. ISRO,DRDO.
 Companies coming for Consultation.

DMS,NIT DURGAPUR.
13
STRATEGIC OBJECTIVE IN
CUSTOMER…

Customer
Acquistation

Customer Customer
VIT
retention. profitability

Customer
Satisfaction.

Quali Servic
Price ty e
Brand
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14
CUSTOMER
ACQUISITION…
 FOR STUDENTS.

By Conducting Entrance Examination. eg. VITEEE (VIT

Engineering Entrance Examination) - at 58 cities across
the country. It has been gaining in popularity and in the
year 2008 more than 1,38,000 students from all over
India applied to take part in VITEEE.

By Promotional Activities like advt., admission fairs.

 FOR COMPANIES/ORGANISATIONS.

By Organizing seminars, symposia's ,Technical meets,

Trade fairs etc.

DMS,NIT DURGAPUR.
15
CUSTOMER PROFITABILITY

 By Acquiring New Technology.

 By Introducing innovation.
 By Optimization of Resources.
 By Maintaining Quality Education.

DMS,NIT DURGAPUR.
16 CUSTOMER RETENTION

For Students.

1. Best Placement.

2. Best Environment.

3. Alumni meets.

4. Creating Brand.

For companies and Organization.

5. By

DMS,NIT DURGAPUR.
17

DMS,NIT DURGAPUR.
18

DMS,NIT DURGAPUR.
19

 To create a dynamic environment that facilitates interaction and

dialogue has always been the goal of VIT.
 VIT is having nine schools of study offering 15 Undergraduate and 30
Postgraduate programmes.
 A student is registered under each programme based upon his/her
area of interest.
 Programmes offered by each School are designed to incorporate a
blend of knowledge, skills and the right attitude. The syllabus of each
programme is revised periodically to enable students to be at par with
the needs of the industry.

DMS,NIT DURGAPUR.
20
CLASSROOM
TEACHING

 Qualified faculty members assigned with various

theory subjects prepare course plans using the
standard format provided by the institute with
emphasis on 'learning' of the students.
 The instructional or lecture delivery of the faculty
will be through a set of Educational Technology /
Tools opted by the faculty. The lectures lay emphasis
on the following:
 Knowledge content (topics in the curriculum)
 Utility value - application in real life

DMS,NIT DURGAPUR.
21

The classroom sessions are interactive and encourage the students to

think independently and inspire their creativity.
The faculty ensures that the students in the class have assimilated the
content projected.
High level of discipline will be maintained in the classroom.
The faculty members are empowered to curb any disturbance and
ensure that the time is used fruitfully. To this effect, students are
expected to maintain decorum and refrain from causing any disturbance
in the classroom.
Students are advised not to carry cell phones to the classrooms and
laboratories.

DMS,NIT DURGAPUR.
22

 Classroom instructions may be supplemented

by students' presentations and / or guest
lectures by external/internal experts.
 Attendance will be taken by the faculty
concerned at the beginning of each session.
All the classes will begin on time and the
students coming late will not be given
attendance.

DMS,NIT DURGAPUR.
23
RESEARCH

 VIT's research strength spans over diverse

disciplines like
 CAD/CAM

 Rapid Prototyping

 Manufacturing
 Product Design
 Energy

 Biomedical Research
 .

DMS,NIT DURGAPUR.
24

 Information Technology
 Nanotechnology
 Optoelectronics
 Materials Engineering.
 It also expands to research in basic sciences,
applied sciences and biosciences.
 It encourages its researchers to participate in a
wide range of international research collaborations

DMS,NIT DURGAPUR.
25

 Within a short time of becoming a University in 2001,

VIT has risen to the expectations of Government
organisations, research institutes, mission-critical
organisations like Defence establishments, the Indian
Space Research Organisation (ISRO) and atomic
research centres
 It has secured sponsorship for 50 research projects to
the tune of Rs.100 million.
 VIT also offers consultancy services worth more than
Rs. 2.2 million to the Defence Research and
Development Laboratory.

DMS,NIT DURGAPUR.
26 RESEARCH CENTRES

Centre for Bio Separation Technology (CBST)

 Centre for Advanced Manufacturing Technologies (CAMT)
Centre for Micro Electro Mechanical Systems (MEMS)
Centre for Nanotechnology Research (CNR)
CENTRE FOR ADVANCED INTEGRATED CIRCUIT DESIGN
Energy Centre
CAD/CAM CENTRE
CENTRE FOR BIOTECHNOLOGY

Crystal Research Centre (CRC)
Automotive Research Centre (ARC)

DMS,NIT DURGAPUR.
 EXTRACURRICULAR ACTIVITIES
27

Extra-Curricular activities  Debate Club

conducted by the
following Clubs:  Trekking Club

 Dance Club  Quiz Club

 Music Club  Health Club

 Movie Club  Fine-arts Club

 Dramatics Club

DMS,NIT DURGAPUR.
28

 Skill Development Clubs are

Creativity Club
 Literary Association (Tamil, English and Hindi)
 Societal development activities are conducted
by the following clubs:
Energy and Environment Protection Club
 National Service Scheme [NSS]
 Youth Red Cross [YRC]

DMS,NIT DURGAPUR.
29
PLACEMENT

VIT University has been a consistent topper for several years in the
list of campus placement records among private institutions in
India. It is proud that its graduates are highly rated by employers
from industry and commerce in the private and public sectors.
Offering information, advice, guidance and support for job-
seeking students is considered a primary responsibility at the
University.

The Placement and Training Centre is provided with a well-

equipped conference training room and separate, well-furnished
rooms for interviews and counselling.

DMS,NIT DURGAPUR.
30
INTERNAL SERVICE PROCESS
PERSPECTIVE

 What critical processes must we excel at

to satisfy our customers/stakeholders?
 What must be done internally to meet
patient/customer expectations?
 Dimension of Quality:
 Effectiveness
 Appropriateness
 Safety

DMS,NIT DURGAPUR.
 INTERNAL BUSINESS PROCESSES
31

This perspective provides data regarding the

internal business results against measures
that lead

to financial success and satisfied customers. To

meet the organizational objectives and

customers’ expectations, organizations must

identify the key business processes at
which they

must excel. Key processes are monitored to

ensure that outcomes are satisfactory.
Internal

business processes are the mechanisms

through which performance expectations
are achieved

DMS,NIT DURGAPUR.
 INTERNAL BUSINESS PROCESSES
32 PERSPECTIVE

 % of actions using Electronic Commerce. This element represents the

total number of acquisition actions processed through the use of
electronic commerce.
 % of actions competed. This element assumes that cost savings,
greater quality , and/or better sourcing are generally achieved
through the use of competition versus non-competition. This
element tracks the organization’s percentage of competitive
procurements and percent of dollars obligated as a percentage of
total procurements.
 % of service contracts issued as performance-based. This element
measures the percent of service contracts issued as
performance-based, and the percent of service contract dollars
obligated as performance-based.

DMS,NIT DURGAPUR.
33 OUTREACH – OVERVIEW :VIT

 Activities that foster a lifelong commitment to community

service are a regular part of VIT's outreach programmes.
The Centre for Sustainable Rural Development and
Research Studies (CSRD & RS), VIT Alumni Association
(VITAA), Youth Red Cross and NSS units of VIT are primarily
involved in providing special services to the society.

 RESEARCH

We have taken up a project entitled, "SOCIO-ECONOMIC MODEL

TO ENABLE ENTRY OPPORTUNITY OF ALL QUALIFIED +2
STUDENTS TO HIGHER EDUCATION".

DMS,NIT DURGAPUR.
34

The objectives of the study are:

 To map the educational scenario in the Vellore District
 To analyze the endogenous and exogenous factors that
influence the entry
 To Study the willingness to accept and ability to pay for higher
education
 To identify the methodologies to overcome the negative forces
 To examine the causes and effect of drop-outs
 To evaluate the role of NGOs and supporting organizations in
providing higher education

DMS,NIT DURGAPUR.
 KNOWLEDGE DEVELOPMENT
35
ACTIVITIES

GV School Development Programme (GVSDP):

Under this scheme, programmes are organised every year to improve the quality of
education in the district.

DMS,NIT DURGAPUR.
36

• NETWORKING ACTIVITIES
 An MoU has been signed with Young Professional's Platform for
Agricultural Research for Development (YPARD) - an
International Organization, Leibniz University of Hannover,
Germany
 An MoU with the Ministry of Micro, Small and Medium
Enterprises (MSME) represented by the Small Industries Service
Institute (SISI), aims to establish 240 Business Clubs in South
India.
 An MoU has been signed with TVS Motors for organising
vocational training programmes jointly.
 One of the recent activities is the inauguration of PMRY (Prime
Ministers Rozgar Yojana) - Entrepreneurship Training Programme
with the support of the District industries Centre, Vellore.

DMS,NIT DURGAPUR.
 37

ECONOMIC DEVELOPMENT ACTIVITIES

•Conducting extensive surveys for need assessment and to assess the prevailing status
•Organising training programmes for Women Self-Help-Groups on
 Bio Mass Plant
 Vermi Compost and Culture
 Masala Powder
 Candles
 Computer Applications
•Organising periodical medical camps

•Organising vocational training and placement activities

AREAS OF OPERATION
Helping to make a difference...
reaching the rural poor

CSRD&RS works in threeDMS,NIT

selected blocks of Katpadi, Vellore and Gudiyatham block.
DURGAPUR.
38
MILLENNIUM DEVELOPMENT
GOALS & CSRDRS:

DMS,NIT DURGAPUR.
39
INFRASTRUCTURE

•CONFERENCE FACILITIES OF INTERNATIONAL STANDARDS

DMS,NIT DURGAPUR.
 AN OUTSTANDING COMPUTER
40
NETWORK

 Its comprehensive infrastructure includes 79

Servers, 223 Workstations, 4124 Desktops
(Intel & AMD), 298 Printers and  over 1305
Laptops (Dell, HP, IBM & Lenovo).

DMS,NIT DURGAPUR.
 41

Smart classrooms

VIT's VIT Business school boasts of two Smart

Classrooms whose array of hi-tech equipment
enables faculty to conduct classes in a way that
enable students to make use of every available
resource from one point at the click of a
button. 

An Exceptional Library
The Collection replete with2,16,578
Documents, 1,75,805 Volumes of Books,
21,400 back volumes, 11,156 CDs, 561 Video
Cassettes and 305 Audio Cassettes. VIT
Subscribes to 682 National and International
Journals.
DMS,NIT DURGAPUR.
 HOSTELS , TRANSPORT AND
42
HEALTH SERVICES

DMS,NIT DURGAPUR.
43
FINANCIAL
PERSPECTIVE….

DMS,NIT DURGAPUR.
44

Thank you

DMS,NIT DURGAPUR.