MC DONALD’S

MADE BY – MAYANK SINGLA (ERP-0221MBA010)

SABREEN KAUR (ERP- O221MBA011)
GARIMA
VANSHIKA (ERP- 0221MBA036)
AMISHA (ERP-0221MBA058)
 INTRODUCTION
• BRAND – MCDONALS
• HEADQUARTER – CHICAGO, US
• FOUNDER – RAY KROC
• FOUNDED IN – 15 APRIL, 1995,
ST BARNARDINO CALIFORNIA ,US
• PRODUCTS - sandwiches , Chicken and fish ,
Beverages ,Desserts and shakes ,
Fries, nuggets, Salads, Coffee
INTRODUCTION TO “MCDONALDS”

McDonalds is a worldwide globally recognized franchise. McDonalds was founded in

1940 by two brothers Richard and Mavrice McDonald in California. They started their
business as a hamburger stand and they also offered milkshakes but as time passed they
turned their small stand into a worldwide franchise.
Ray Kroc a businessman from whom the two brothers bought appliances joined the
company and initially ended up buying the chaizz from the McDonalds brothers. The
business that once started with the hamburger and shakes expanded and currently
McDonalds is located in 100 countries and there are 37,855 restaurants globally and about
200,000 employees working for them. In 2011 McDonalds generated the revenue of 24
billion dollar. McDonalds is located almost in every city these days mostly in commercial
areas where there are many restaurants.
ORGANIZATION STRUCTURE OF MC
DONALD’S
The McDonald's company structure is as follows: at the top is the chief executive officer
(CEO), followed by the chief operating officer (COO), the chief people officer (CPO), the
chief financial officer (CFO) and the SVP development. Below that, the departments are
broken down into: corporate affairs, marketing, human resources, national operations,
regional managers, finance, information, and strategic planning. Other functional
departments within McDonald's are legal, customer services, franchising, safety, security
and licencing, property and construction, supply chain and restaurant services
 MC DONALD’S PRODUCT MIX

As a food service business, McDonald’s has a product mix composed mainly of

food and beverage products. This element of the marketing mix covers the
organizational outputs (goods and services) that the company provides to its target
markets. McDonald’s product mix has the following main product lines:

•Hamburgers and sandwiches. . Chicken and fish

•Salads. . Snacks and sides
•Beverages
•Desserts and shakes
•McCafe
 LOCATION
• McDonald's is the largest restaurant company in the world. There are over 38,000
McDonald's locations in about 120 countries around the world. At present, there are 300
McDonald's in India. The chain employs more than 1.7 million people and serves more than
70 million people.
• United States of America has the highest number of mcdonald’s restaurants with 13,375
restaurants.
• China comes second with 3,500 mcdonald’s restaurants.
• Japan is in the third place with 2,900 restaurants.
MCDONALD’S LAYOUT AND CAPACITY

• Layout design aim for high efficiency in moving resources and information throughout
McDonald’s business organization. For the movement of information at the fast-food
company’s offices and other locations, information technology offers high efficiency with
minimal drawbacks. On the other hand, McDonald’s operations strategy involves layouts
that maximize space utilization and productivity, rather than comfort.
 MCDONALD'S
ASSEMBLY LINE

Savings of
$100,000,000per
year in food costs
Quality Management
of McDonald’s
• QMP – Customer Focus -McDonald’s mission statement is “to be our customer’s favorite place and way to
eat and drink” (McDonald’s, 2014). By this statement, it can be identified that McDonald’s reflects the
importance of its customers and strive to exceed the demands and needs of their customers and not only
satisfy them. The health of its customers is one of McDonald’s main priorities and as a result they
implemented various strategies that focuses on serving food at the highest quality level. 
• Food- Mc Donald’s being the  world’s largest fast food franchise holds the food they produce to very high
standards. The company aims to serve foods that are of good quality , that follows and meets food safety
standards and that offers customers choice. The company states “We are passionate about our food and take
great care that what we serve every day is safe, great quality, 
• Packaging - McDonalds has also improved their packaging over the years in efforts to achieve a
more environmentally friendly options. Packaging is a very important part of their output as it keeps
customers food safe, fresh and warm. Their aims are to “source 100% of  packaging from
renewable, recycled, or certified sources by 2025. 
• QMP – Relationship Management/ Supplier Relationship Management- McDonald’s takes great
pride in serving its customers around the world every day with safe and high quality food. The
ability of McDonald’s suppliers to deliver safe and high quality products that consistently meet our
requirements, as well as all applicable laws and regulations, is of critical importance to the
continued success of the McDonald’s System,” according to McDonald’s (2016).
• Food Safety and Quality Management Systems- McDonald’s believes that in order to deliver quality, quality
must be the focus on all levels of business operation and procedure. McDonald’s requires its suppliers to
implement, maintain and continuously update strong food safety and quality management systems. The
effectiveness of such systems should be demonstrated in documented processes, control measures and audits.
Such systems must be audited regularly, at least yearly. 
• Management Responsibility -The Supplier Quality Management System requires supplier management to
emphasise an internal culture of food safety and quality management that is aligned with the objectives of the
company to meet the quality need of the company’s own quality standard as well McDonald’s. McDonald’s has
clearly stated its need for quality and has made recommendations to suppliers through continuous updates of its
managerial documentation
 TYPES OF STORE

• Freestanding Restaurant
Freestanding restaurants are the largest type of restaurant, located in a separate building. Besides ample indoor
seating, it might even include a drive-thru area and parking lot.

• Food Court restaurant

Food Court restaurant, as the name reveals, is located in a food court inside a mall. It consists of a front counter and
a back-end kitchen, but does not offer its own seating area, although seats provided at the Food Court can be used
by McDonald’s customers.

• In-store restaurants
An In-Store McDonald’s restaurant is part of a larger building, which may or may not have other shops or might only
have offices. Therefore, this store is not a drive-thru nor has its own parking lot..

• A McDonald’s Mall Store is located in a mall and is similar to a food court restaurant, but with its own seating area.