Inzpira Case Study

Summary
◦ In India, 10% of the population speaks the English language, and its relevance is
increasing day by day being the preferred mode of instruction.
◦ Sruthy Ramesh, an aspirational girl from Trivandrum was an extrovert and was
passionate about participating in public speaking, events & debate competitions.
◦ But she lacked confidence and fluency in English, to address this Sruthy set out to learn
English by going through various books.
◦ After a couple of stressful years, she was able to acquire the skill which she lacked.
◦ She realized that what she went through was a common problem faced by many.
◦ So, she met Rohith Namboothri and they set out on a quest to establish Inzipra to solve
this problem and make learning English simpler.
◦ Inzpira wanted to build a competitive edge that the customers truly care about, and find
valuable and relevant.
◦ There were two primary segments: Direct Competitors:- mainstream language training
players- Speakwell, Beta, Superprof, Cambly, and Speechify. Indirect Competitors:- self-
learning language applications- Duolingo and Preply.
◦ Rohith and Sruthy made a model to capture and categorize the market.
◦ 2*2 matrix- in which they plotted themselves with accessibility and disruption on both
axes.
◦ The company’s goal was to operate in the high disruption and high accessibility quadrant.
◦ Inzpira faced major challenges from the customer side.
◦ There was a sudden boom of low-quality language courses which was for INR 99, which
created confusion between the cost vs value of the company.
◦ Inzpira showcased its value proposition from 1:1 learning sessions and justified its course
costs.
◦ This strategy for the audience that had the financial appetite and was aligned with the
outcome, satisfied the customers at a high rate.
◦ To learn the English language seems ‘uncool’ for the ones after their schooling years. This
leads to the refrainment by the public to share their positive learning experiences.
◦ Inzpira needed to ensure that there are certain no. of trainers with proper supply to cater to
the demand of the customers.
◦ Inzpira used AI to connect a learner with a trainer instantly.
◦ They connect both parties on the basis of shared elements.
◦ The 1:1 personalized feature of Inzpira equips them with a lot of data.
◦ To continuously stay ahead of the curve, Inzpira follows a standardized curriculum.
◦ The standardized curriculum and intricately mapping of student progress enable trainers
to pick up teaching from any session without the problem of continuity.
◦ The idea of different trainers was to provide an environment of immersive learning.
◦ Rohith and Sruthy realized that raising entry barriers could be the key to defending their
position in the market.
◦ In Inzpira's case, their AI model was tittle holder.
◦ They did not teach grammar through grammatical rules, like other language training
institutes.
◦ They simplified the learning experience helping the customer achieve their objective with
ease.
 Case Study Question
1. What is the core problem that the founders set out to solve?
Ans-
◦ Sruthy Ramesh, founder, an aspirational girl from Trivandrum, loved talking to people and
exchanging ideas.
◦ Since her childhood days, she was passionate about participating in public speaking events and
debate competitions but she lacked the confidence and fluency in English which held her back
from achieving her fullest potential.
◦ In retrospect, she realized that what she went through was a common problem faced by many. She
wanted to make the process of learning English simpler and less stressful.
◦ That’s when she met Rohith Namboothri and they together set out on the quest to establish Inzipra
to solve a problem faced by millions of people today.
◦ In 2016, they started a physical institute in the crowded marketplace of communicative English-
more commonly known as spoken English.
2. Do you think it is a problem worth solving?
Ans-
◦ Yes it is a problem worth solving because in India 10% of the population speaks the
language in India and its relevance is increasing by the day.
◦ Founders of Inzpira have smelt this demand and supply gap and have been actively
exploring the language training segment for the past few years.
◦ With the private sector and multinationals banking on English as the mode of
operation there is immense demand for mastering the language across all segments of
the country.
◦ The language learning market is growing globally at 18.7% CAGR and is expected to
hit $172.2 billion by 2027.
3. Who are the main competitors for Inzpira?
Ans-
The main competitors of Inzpira are:
◦ Speakwell
◦ Beta
◦ Superprof
◦ Cambly
◦ Speechify
◦ Duolingo
◦ Preply
5. What were the key competitive advantages that Inzpira created?
Ans-
◦ The 1:1 personalized feature of Inzpira gathers a lot of data.
◦ Another key competitive advantage is to stay ahead of the curve, they follow the
standardized curriculum.
◦ The idea of different trainers is to provide an environment of immersive learning,
◦ In Inzpira’s case, their AI model was the title holder.
◦ This is where Inzpira's first movers' advantage came into play. They had been
operating for over six years and this helped them stay ahead of the curve.