GOVERNANCE

AND CSR
MOON'S (2004) ANALYSIS ON governance and CSR
POLICY
• UK government adopted its CSR policy as a response to the
social governance crisis and the lack of legitimacy of the
state
• UK government saw CSR as a contribution by the business
world towards meeting social issues challenges and
incorporated it into the political agenda.

AGUILA
Midttun's (2005) analysis
 Development of CSR on the basis of a comparative study of 3 models:
 Keynesian Welfare State Model
 Neo-liberal Model
 Embedded Relational CSR Model
 Midttun analyzed each of the models adopted by the governments in political, commercial
and regulatory exchange taking into accounts 3 players:
 Government
 Industry
 Civil Society

AGUILA
Gribben's (2001)
Government's role in the creation of new models of social
partnerships with a view to solving social problems, in
coordination with companies, social organizations, and local
government.

AUSTRIA
GUARANI AND NIDASIO'S (2003)
The role of CSR in public-private partnerships incorporates an
area of long-term consistency into the concept of political
networks. The study concludes that public-sector players commit
themselves in social and environmental needs, while the private
sector commits itself in both the finding and the performance of
projects

AUSTRIA
Bendell and Kearin's (2004) analysis
• Political dimension of CSR and its application to business
administration and management in relation to the demands of
civil society:
 Concept of voluntary compliance
 Voluntary nature of CSR brought growing social awareness
 Without major changes in public policies, efforts by companies
in CSR may not be successful.

BITANCUR
Bendell and Kearin's (2004) analysis
• Political dimension of CSR and its application to business
administration and management in relation to the demands of
civil society:
 Concept of voluntary compliance
 Voluntary nature of CSR brought growing social awareness
 Without major changes in public policies, efforts by companies
in CSR may not be successful.

BITANCUR
Study of Governments and CSR
Studies for the last decade, governments all over the world have
developed and ever wider range of public policies for the
fostering of socially responsible business practices.

BRUCAL
CSR AS A RELATIONAL APPROACH
• The European Commission in 2001 defines CSR as a “concept
whereby companies integrate social environmental concerns in
their interaction with stakeholders on a voluntary basis.”

• CSR activities enterprise builds relationships and can set up

frameworks for dialogue with other social players, especially
with its stakeholders. CSR not as mere analysis of the
consequences of isolated action, but as a valuation of the specific
relationships established between several players.

BRUCAL
CSR AS A RELATIONAL APPROACH
• CSR also refers to the principles, values and criteria that guide
businesses in all their dealings.
• We understand CSR not as a mere analysis of the consequences
of isolated action but as a valuation of the specific relationships
established between several players.
• In recent years, in a framework of globalization, there have
been changes in the context in which companies act. As a
result, companies are emerging not only as economic players,
but also as a political and social one.
CAUSAPIN
CSR AS A RELATIONAL APPROACH
SOME ROLES AND LINE OF ACTIONS
• THEY PLAY THE ROLE OF FACILITATORS IN PROMOTION
AND DISCUSSION ON THE DEVELOPMENT OF CSR

CAUSAPIN
CSR AS A RELATIONAL APPROACH
SOME ROLES AND LINE OF ACTIONS
• THEY PLAY THE ROLE AS PROMOTERS OF CSR

MORTEL
CSR AS A RELATIONAL APPROACH
SOME ROLES AND LINE OF ACTIONS
• THEY PLAY THE ROLE OF MEDIATORS PROMOTING
MULTISTAKEHOLDER DIALOGUE BETWEEN THE PLAYERS
INVOLVED, BY FACILITATING INFORMATION FLOWS.

MORTEL
CSR AS A RELATIONAL APPROACH
SOME ROLES AND LINE OF ACTIONS
• THEY PLAY A ROLE RELATED TO PARTNERING IN THE
DEVELOPMENT OF PARTNERSHIP INITIATIVES AND
PROJECTS WITH THE PARTICIPATION OF THE PUBLIC-
PRIVATE SECTOR.

MAGSINO
CSR AS A RELATIONAL APPROACH
SOME ROLES AND LINE OF ACTIONS
• THEY PLAY THE ROLE OF CREATORS OF KNOWLEDGE
NETWORKS, GIVING VALIDITY TO THOSE INSTRUMENTS,
STANDARDS AND TOOLS THAT ARE ALREADY ACCEPTED
AND LEGITIMIZED.

MAGSINO
CSR AS A RELATIONAL APPROACH
SOME ROLES AND LINE OF ACTIONS
• THEY PLAY A PARTICIPATORY ROLE IN THE
INTERNATIONAL ORGANIZATIONS THAT HAVE ADOPTED
CSR PROMOTION AND DEVELOPMENT MEASURES ON AN
INTERNATIONAL SCALE, BY TRANSFERRING THEIR FORMAL
COMMITMENTS TO THE NATIONAL SCALE

PANGANIBAN
CSR AS A RELATIONAL APPROACH
SOME ROLES AND LINE OF ACTIONS
• THEY PLAY THE ROLE OF REGULATORS OFTEN THROUGH
ENABLING REGULATORY MEASURES AND TRANSPARENCY
MEASURES, AND LESS OFTEN THROUGH MANDATORY
REGULATIONS

PANGANIBAN
CSR FRAMEWORK: BEYOND
VOLUNTARY COMPLIANCE VS
LEGISLATION
• A voluntarily complied is more efficient, competitive, pays
taxes and abiding by the law.
• CSR as a legislation has more substantive implications.

GOMEZ, R
GOVERNMENT ACTION IN THE FIELD PF
CSR: COMPARATIVE EVALUATION
• It was found out there are several models for approaching CSR
public policies. Every country has focused CSR on the most
appropriate social or environment issues according to it
historical trajectory, depending on the relationship that exist
between business, government and civil society stakeholders.
• CSR starts where the law ends. Efficiency, competitiveness,
paying taxes and abiding by the law is what a company has to
do and beyond that point is where CSR starts.
• CSR policies have been defined in some countries on the basis
of social issues, thus allowing CSR to be incorporated into the
national sustainability policy.
GOMEZ, R