SECOND SEMESTER| 2023

TRENDS, NETWORKS AND

CRITICAL THINKING IN
THE 21ST CENTURY
CULTURE
 TOPICS
3rd QUARTER 4th QUARTER
Definition of Trendspotting Democratic Practices
Understanding Local Networks: Strategic
Analysis Democratic Interventions
Understanding Local Networks: Intuitive
Thinking Dimensions of Technology
Understanding Local Networks: Connection from Relationship and
Nature and Relevance
Networks
Study of Globalization
Identifying Parts of a Whole and Emerging Neural and Social Networks
Pattern in Trends Parallelism about Neural and Social
Planetary Networks: Climate Change
Networks
Presentation
Planetaryby Networks: Global Warming
Trends
• A trend is basically a pattern or a conceptualized idea that has the prospect of
providing or having a continuing influence for a longer period of time due to its
increasing and sustained presence and effect or even demand among its consumers
in the case of a product.

• "look [that] has the appeal of "newness" because it has been missing or scarce in the
marketplace."

• product-use/consumption trend shows that there is a continuous use and appeal of

the product among its consumers because of its effectiveness, popularity, high
market demand, and influence over a sustained period of time (Brannon, 2000, 7).
 Fringe Stage Page
Process of Identifying a
Innovative idea, whether in the form of a
new product, service, or in other form,
develops into the market or becomes
Trend
known to the trendiest consumers.

Trendy
Consumer and public awareness of
the trend grows as the early adopters
participate together with the
innovators to increase the
perceptibility of the trend.
Mainstream
the "conservative consumers" join the trend,
the idea's popularity and acceptance continues
to increase, and the corporations and company
brands exploit the growing demand for that
idea.
 Subject to acceptance or rejection
Reduced into a Fad/the same level/Classic
 Trend Fragmentation/Macro Trend
 
Fad
• A fad is a short-lived idea or temporary event that is usually called a "flash in the
pan"

• When a fad reaches a certain point of its popularity, it declines and eventually
disappears and dies in the market.

• Fads involve a lesser number of people and have a shorter duration of time.
Presentation by Page

Characteristics of a Fad

1. Fad is confined to particular segments in society. 

2. Fad is trivial because of its short life expectancy. It is prone to
being outmoded. 
3. Fad is not created but it is just revived from a style that existed
all along in the lives of some subgroups.
Elements & Characteristics of a Page

Trend

Duration of Acceptability
time

Transitory
Cultural
increase or
Basis
decrease
 Differences of Trends and Fads
TRENDS FADS
Duration of Time Years to decades Few months
Number Industries Affected Multiple Industry Single Industry
Industry Acceptance Big Industry Small Industry
Consumer adoption and Greater consumer adoption but
Greater consumer adoption
perception of overall quality  can easily lose following
consumers' needs and emotional need to
Reason for rise purchase
lifestyle
Incubation period and develop slowly & have longer increase, decrease, and eventually
lifespan staying power die out quickly
several brands or products & single brand or product &
Scope diverse costumers narrow consumer segment
Cultural roots Deeper cultural roots Cross borders easily
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