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THE NUTRITION STATION

A Business Development Plan report submitted to SRM Institute of Science and Technology
for the partial fulfilment of the requirements for the degree of
BACHELOR OF BUSINESS ADMINISTRATION

Submitted by
SHIVANI KOHLII

Registration No: RA2051001030049

Under the guidance of

DR.GOPAL.B.SARASAWAT
Assistant Professor
SRM Institute of Science and Technology
Delhi NCR Campus, Ghaziabad

Faculty of Management
SRM Institute of Science and Technology
Delhi NCR Campus, Ghaziabad
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APRIL-2023
CERTIFICATE
This is to certify that the Business Development Plan work entitled “THE NUTRITION
STATION” submitted by SHIVANI KOHLI Registration No.: RA2051001030049 for the
partial fulfilment of Bachelors of Business Administration, as per my observation, it was
found that the report has not been previously formed or copied from any other material for
the award of any Degree, Diploma, Associate ship, Fellowship or other similar title. The
report
represents independent work on the part of the candidate with the guidance of the supervisor.

Place :

Date :

Signature of Guide:

Signature of HOD with

seal
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DECLARATION

I hereby declare that the Business Development Plan report entitled “THE NUTRITION
STATION” submitted by me for the award of the degree of Bachelor of
Business Administration, College of Management a record of the study done by me and
that the work has not formed the basis for the award of any Degree, Diploma,
Associateship, Fellowship or other similar title.

Place : Modinagar

Date:

(Signature of the
Candidate)
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ACKNOWLEDGEMENT

I would like to express my heartfelt thanks to Dr. N M Mishra, Dean, Faculty of

Management for giving permission and her valuable support.

I wish to take the opportunity to express my sincere gratitude to my guide DR GOPAL .B.

SARASAWAT Assistant Professor, Department of Business Administration and all faculty

members for theirvaluable guidance in this endeavour.

Thanks to God Almighty, parents and my friends for supporting me in every step to
complete

my report successfully.

(Signature of the
Candidate)
 Table of content

Table of content.......................................................................................................................................... 5
Executive Summary ................................................................................................................................... 7
About the Business..................................................................................................................................... 8
Objectives .................................................................................................................................................. 8
Mission ...................................................................................................................................................... 8
company location ....................................................................................................................................... 8
Market........................................................................................................................................................ 9
Industry analysis......................................................................................................................................... 9
Company Ownership ................................................................................................................................ 10
Management Team................................................................................................................................... 11
Key to Success ......................................................................................................................................... 12
Financial Requirement.............................................................................................................................. 13
Risk Assessment....................................................................................................................................... 14
Future Prediction...................................................................................................................................... 15
Sales Forecast........................................................................................................................................... 15
Company History ..................................................................................................................................... 16
1. The business backgrounds .................................................................................................................... 16
2. Supply chain ........................................................................................................................................ 17
3. Type of business and services offered................................................................................................... 18
Marketing Plan Pricing............................................................................................................................. 19
Promotion ................................................................................................................................................ 19
Packaging................................................................................................................................................. 19
Market Segmentation................................................................................................................................ 20
Demographic Segment ............................................................................................................................. 20
THE STUDENT GROUP ......................................................................................................................... 20
EMPLOYEES.......................................................................................................................................... 20
Target Market Segment Strategy............................................................................................................... 21
SWOT Analysis ....................................................................................................................................... 22
Strength.................................................................................................................................................... 22
Weakness ................................................................................................................................................. 22
Opportunities............................................................................................................................................ 22
Threats ..................................................................................................................................................... 22
Competitor ............................................................................................................................................... 23
Sales Strategy........................................................................................................................................... 24
Financial Plan........................................................................................................................................... 25
Important Assumptions............................................................................................................................. 25
Break-even Analysis................................................................................................................................. 25
Conclusion ............................................................................................................................................... 27
Bibliography ............................................................................................................................................ 28
Executive Summary

The nutrition station is emphasis on a healthy lifestyle, including products and services for
customers, has become increasingly over the last decade. More and more governmental and
non-governmental organizations are promoting a healthy lifestyle as people's individual
decision for health, yet doctors continue to warn us that we have to protect ourselves from
diseases. Modern science confirms that eating a balanced diet can do a lot to promote long-
term health. Because of end-users growing demand for fast food and the fact that an increasing
percentage feel the need to eat healthy, we believe that our products will be well received
among consumers and that they will buy them. We confirm this belief with research
demonstrating that
most respondents (74%) are aware that healthy food impacts their quality of life.
The company “THE NUTRITION STATION” Ltd.” focuses on the wider food industry, with
a segment catering to the healthy food market and, within this, a segment catering to the
healthy fast-food market, developing meals that are easily accessible (quick purchase),
delicious, and not harmful to health. In fact, the food provides nutrients that help prevent and
respond to different types of diseases. THE NUTRITION STATION, Ltd.’s competitors all
focus on meeting the same primary needs within the shortest possible time.
 About the Business

The Nutrition station is an initiative to change poor lifestyle into healthy lifestyle through full
of nutrition and healthy food may help you live longer.

Objectives

1. To Improve nutrition and health outcomes of student segments in Aspirants coaching Area
like KOTA, GYM RAT , Employees through availability of foods that would increase
intake of fresh vegetables and fruits, decrease calorie intake and increase micronutrient
intake .
2. To provide employment to the violence victim women, acid attacked women,
underprivileged women or transgender community.
3. To build our youth strong and fit for the brighter future of India.

Mission
The Nutrition station aims to be provide healthy lifestyle to the aspirants and gym rats, office
employees community at affordable price with proper diet and nutrition and make them more
focused on studies , because if they stay healthy then they will be more focused so our mission to
make our youth stress free and healthy .

Also we provides food according to the religion based teste healthy food at reasonable price.

We seek fair and responsible profit, enough to keep the company financially healthy for the long
term and to fairly compensate owners and investors for their money and risk.

COMPANY LOCATION

The nutrition station will be located in KOTA, LAXMI NAGAR, MUKHERJEE NAGAR,
DELHI , LUCKNOW and kota will be the prime location for business setup for all the
Aspirants of the surrounding businesses. The station Ensure healthy energetic chain and sell
healthy and delicious food recipes to the surrounding community.
Market

The Kota is a popular among the youth of India for its coaching institutes for engineering and
medical entrance examination. many students come to Kota to prepare for the JEE, NEET and
many other competitive exams. Also, its industrial hub, Kota is now home to a 6000 coaching, a
fast career growth, a stable job and work life balance.
According to the research Approx more than 1.5 to 2 lakh students go to Kota and realize their
dream of getting into the best NEET or JEE college.
So they required healthy food to stay there and here we play are crucial role to fulfill their
requirements.
So ,10% is atarget market Approx 10,000 to 15,000 students and the cost of per monthly package
is 5000/- per student so total revenue will be 50, 000,000 .

Industry analysis

The nutrition station competes in the food services Industry. In addition to competitive industry like
fit.in , they provide food that is breakfast , snacks, lunch , dinner but these food are not customized
as per needs Taste and Preferences of customer , And here we play a role to provide a customizes
food which makes us different from other these healthy dishes competes with all restaurant , delis,
PG and supermarkets for a share of its customer foods .

We provide customized food, according to the culture and background of the students and
employees and our USP that is unique selling point , we Emphasis to change the poor lifestyle into
healthy lifestyle .

And also we will provide special quotes on a piece of paper with his\her name for students, employes
and gym rats with the tiffin box to motivate them and give a reason for smile on his face.
Company Ownership

Currently The Nutrition Station is a sole proprietorship owned by owned by SHIVANI KOHLI.
It also has Manager and there are 30 employees with 2 food nutritionist sand 3 manager that
manages the nutrition station and day to day working.

Eventually, as the company becomes established, THE NUTRITION STATION will

apply to be incorporated.
 Management Team

As human capital is the main Resource to run the any organization, Recognizing the importance
of human capital, THE NUTRITION STATION has assembled a strong management team. The
Team is led by DR NIKITA a top nutritionist. Dr nikita join to the- The Nutrition
station with the prior 10 years healthy food and as good nutritionist experience. In addition to his
industry specific experience, rahul has had 3 years of management experience. SHIVANI as
CEObrings financial skills to the nutrition station after a 15-year CPA career. A Rohit will
lead the marketing efforts having participated in his own PR firm. Lastly, Lucy Akash. will be on
the team as an assistant with over five years of experience. And other 30 women workers who
are Good in cooking.
 Key to Success

. Our keys to success are customized and heathy food

. Excellent product and service that will build and maintain customer loyalty.
. A business location that will assure high company visibility and a high flow of customers.
. Our commitment to continuous improvement and total quality services.
. We emphasis on quality food and quality service with proper customer feedback.
. And our empowered staff is also one of reason to being successful company.

. And also USP (unique selling point) that is motivates quotes with a piece of paper help to enhance
our business.
 Financial Requirement

The following sections will outline important financial requirement

This includes running costs of production. These are fairly low since we manufacture all of our
goods at a low cost to us. Total Cost is 10,000,00 These are the items included in The nutrition
station Set Up Cost:
 Risk Assessment

As my business is new so there will be both chances of loss and profit but in the food business
there is less chances to getting loss in Kota education industry and MukherjeeNagar so As my
company mainly focuses on Aspirants diet and gym rates or Employees , And also profit and
loss is the part of every business and risk is available in every business, if we think about risk,
so we will not be able to run our business so that’s why we have to take risk .
 Future Prediction

Sales Forecast

Our sales forecast assumes the following changes :-

. Monthly package of food sales in the summer months will be slightly highs since
more aspirants will be having food and comes to the KOTA, Mukherjee Nagar etc
also Employees transfer from one place to another place .

. Healthy vegetable soup sales will be highs in November and December because of the
winter oriented days.
. Fruit Juice sales will be high in summer months.
 Company History

1. The business backgrounds

The nutrition station is a new healthy Energetic food chain specializing in customized food
vegand non-veg dishes, Within the last 2 years our business has been grow from 20 %.
And our total revenue was in previous year 60 lakhs.
This has been significant increases in the healthy food chain. This is very positive for
company as well as those students who are Diet conscious and that nutrition station is
specialized in these customers oriented product.
 2. Supply chain

Food supply chains encompass all of the activities involved in the transformation of foodstuffs
(i.e. raw material) into consumer - ready food products - from sourcing, to processing, handling ,
distribution , sale as well as the management and document of these activities are easily show into
the supply chain chart are given below : -
3. Type of business and services offered

Prefer Online delivery model because it will more effective for getting more orders.

. Efficient customer and order management.

. Increased marketing opportunities

. No commissions to pay

. More control over customer data

 Marketing Plan

Pricing

1. Pancakes. Undoubtedly the kid's most favourite breakfast option, pancakes are
fluffy delights to prepare at home (Rs 199 - full plate)

2 . Vermicelli Upma ( Rs 1 5 9 - full plate)

3. Omelette. (Rs 149 - full plate)

4. Quinoa Risotto With Mushroom (Rs 159 - full plate)

5. Masala Bhindi (Rs 69 - full plate)

6. Panchratna Dal (Rs 149 - full plate)

7. Ajwaini Paneer Kofta Curry (Rs 199 - full plate)

Monthly package meal = Rs 7 0 0 0

Promotion

Promotion through Newspaper and pamphlet

Hoarding at city center

Digital marketing

Advertise in colleges campus

Packaging

Paper Bags

Aluminum foil containers

 Market Segmentation

In our target market includes people who are students and having bad mess food and missing
homemade healthy food. This is a niche market since most food restaurants do not cater to these
needs with the exception of high-fiber nutrition food diets.

Demographic Segment

Our target market consists of Two groups:

THE STUDENT GROUP

As everyone knows that what is going on with the very known Education industry Kota,
MukherjeeNagar and many others there are 1.5 lakh students comes every years for preparation
and almost 90% students facing problem of not having good mess so that ’s why here we play
a role to provide a healthy mess to those students so, at least 10% of the target market 10,000
to 15,000 students work as customers.

EMPLOYEES

As of 2020, IT firms in Bengaluru employ about 1.5 million employees in the IT and IT -enabled
services (ITES)/BPM sectors, out of nearly 4.4 million employees across India and account for the
highest IT-related exports in the country. In 2014, Bangalore contributed US$ 45 billion, or 38% of
India's total IT exports.

So here at least we will work for the 5% of the employees who migrated from different states and
will provide customize culture based healthy tasty food .
 Sales

StuduentsGroup Employees

Target Market Segment Strategy

In our target market, we will mainly focus on the “ STUDENTS Group” since they are the most
prevalent and steady of customers. We expect that the” EMPLOYEES” group will make up a
smaller portion of our customers. We have not listed “regular customers” as atarget group since
the customers who do not fit into any of our groups are too varied to segment. We are
specifically filling the needs of the “ STUDENTS Group” and “EMPLOYEES” so we expect
the most business from this group.
 SWOT Analysis

1. SWOT Analysis

Strength
Unique Taste

Motivational quotes cheat

Quality Ingredients

Friendly Staff

Healthy and customized food

Weakness

Low Profits

Competition has more offering

Opportunities
Expansion in Airport,

Metro

Railways

School canteen

Threats
High existing competition in food sector.
 Competitor

EIT FIT.in

They provide food that is Breakfast, Lunch, Snacks, Dinner.

But not customized as per needs and preferences of the customer.

HOW WE ARE DIFFERENT?

We Provide customized food, according to the culture and background of the student and
employees.
 Sales Strategy

. Improve our website's SEO.

. Show customer testimonials.

. Use social media to promote special offers.

. Install a chatbot to help people find what they're looking for.

. Make sure our customer experience is top-notch.

. Offer discounts, promotions, and packages.

. Consider offering a subscription mode

 Financial Plan

The following sections will outline important financial assumptions.

Important Assumptions

The current economic climate in the India. appears to be on the brink of recession. However, we
do not believe that if the country does enter a recession that our business will be unduly affected.
Since our products are ones that help contribute to and maintain good health, we believe that
people will continue to buy our products over normal fast food, We are operating in a
monopolistic market, and in addition, the price of our healthy food although slightly same than
other food available into the market.

Break-even Analysis

Our Break-Even Analysis includes running costs of production. These are fairly low since we
manufacture all of our goods at a low cost to us. Here are the items included in the nutrition
station.
 Limitation

Despite of being an end number of advantages in online business, there are certain disadvantages
of online business:-

. They are relying on the third-party results in Loss of Control over the business.

. No direct contact with the customers.

. Delivery charges result in an increase in labour cost which is ultimately born by the consumers.
. Additional Packaging charges.
. Fierce competition between the food station dealing in the same business
 Conclusion

According to the research, The food processing industry sector in India is one of the largest in
terms of production, consumption, export and growth prospects. so that’s why our company take
initiative to works towards the same food sector. Here, our company emphasizes to improve
health of Aspirant, gym rats, employees with the help of different varieties of healthy Dishes
under the guidance of nutritionist. our motive to make India fit through the converting from poor
lifestyle into healthy lifestyle and ultimate goal of company satisfy the Student, employees food
needs. With the satisfaction of the consumer see the monetary growth of the company. And also
contribute women economic status and remove barriers to economic equity Employment with
the giving of more opportunity to the weaker society women.
 Bibliography

http://health.howstuffworks.com/wellness/food-nutrition/healthy-eating/healthy-breakfast
quiz.htm

https://www.selfprinciple.org/

http://www.healthyeating.org/portals

http://blog.foodnetwork.com/healthyeats

https://nap.nationalacademies.org/read/11899/chapter/9

https://www.annualreviews.org/doi/10.1146/ annurev.publhealth.29.020907.090926
THANK YOU