Timmerman University | 2023

Welcome to
MIL class 
Presentation by Mrs. Maribel Nebres January| 2023

THE EVOLUTION
OF TRADITIONAL
TO NEW MEDIA
 Objectives
1. Identify traditional media and new media and
their relationships
2. Editorialize the roles and functions of media in
democratic society and
3. Identify the latest theory on information and
media.
 Media Through the Age
• The 20th century was a spectator to the birth of
what is conceivably the most well-known device in
the history of mankind: the television.
• TV is a communications technology that has
transformed the delivery of information,
entertainment, and artistic expression.
I. PRE-HISTORIC ERA
1. PETROGLYPHS
• Petroglyphs are illustrations created by abolishing part of a rock
surface by incising or carving, as a form of rock art Around
7,000 TO 9,000 years ago, other forerunners of writing systems,
such as pictographs and ideograms, began to emerge.
• Petroglyphs were still common though, and some cultures
continued using them much longer, even until contact with
western civilization was made in 20th century.
ROCK ART IN IRAN, TEIMAREH REGION
2. CAVE PAINTINGS (35,000BC)
• In prehistoric art, the term “cave paintings” encompasses any
parietal art which involves the application of color pigments on
the walls, floors or ceilings of ancient rock shelters.
• A monochrome cave painting is a picture made with only one
color (usually black)-see, for instance, the monochrome images
at Chauvet.
LASCAUX CAVE
3. DANCE
• In most archaic civilization, dancing before the god was fundamental
in temple rituals.
• In Egypt the priest and priestesses, guided by harps and pipes, perform
ceremonial movements which mimed significant events in the story of
a god, or imitate cosmic patterns such as the cadence of night and day.
• Archeological evidence for early dance includes 9,000-year-old
paintings in India at the Rock shelters of Bhimbetka and Egyptian
tomb paintings depicting dancing figures, dated c . 3300BC.
BHIMBETKA ROCK PAINTING
4. BODY ART
• Body art is a momentous part of social, spiritual, and personal
expression. It can be apart of culture s rite of passes for when
the child becomes an adult, wedding, preparation for war or
hunt the bird of a child, spiritual, rituals and death.
• Unlike tattoo and other forms of permanent body art, body
painting was temporary, painted in the human skin, and lasted
for one day, or most (in the case of Mehndi, “henna” or temp
tattoo, glitter tattoos) a couple of weeks.
• Body painting with clay and their innate pigments existed
in most if not all tribal cultures. Often worn during
ceremonies, this ancient form of interpretation is still used
among many indigenous people of the world today.
FILIPINO TRIBE SHOWING THEIR TATTOO
II. ANCIENT ERA (3000 BCE - 100 CE)
1. WRITING:
• A. CUNEIFORM SCRIPT - is one of the earliest schemes of
writing, identified by its wedge-shaped marks on clay tablet.
B. EGYPTIAN HIEROGLYPHS - were an
orderly writing system used by the ancient
Egyptians that combined anugrammed and
alphabetic elements.
2. ALPHABET:
A. PHOENICIAN ALPHABET - older than
around 1050 BCE. it is the oldest confirmed
alphabet. It contain 22 letters, all of which is
consonant.
3. DRAMA - is the clear-cut mode of narrative,
commonly fictional, served in performance.
 4. PAPER - "papyrus" is a chunky,
paper like matter produced from the
core of the " cyperus papytus plant."
III. INDUSTRIAL ERA (1700’S-1930’S)
• People use power of steam, developed
machine tools, established iron production
and the manufacturing of various products
(including books through printing press)
Example:
Printing Press for Mass Production
1. PRINTING PRESS FOR MASS
PRODUCTION
• A printing press is a device for applying pressure to
an inked surface resting upon a print medium (such
as paper or cloth), thereby transferring the ink.
• Typically used for texts, the invention and spread of
the printing press was one of the most influential
events in the second millennium.
2. NEWSPAPER – THE LONDON
GAZETTE (1640)
• The London Gazette was first published as The
Oxford Gazette on 7 November 1665. Charles II and
the Royal Court had moved to Oxford to escape the
Great Plague of London, and courtiers were unwilling
to touch, let alone hold to read,
• London newspapers for fear of contagion.
3. TYPEWRITER is a mechanical or
electromechanical machine for writing
characters similar to those produced by
printer’s movable type.
• A typewriter operates by means of keys that
strike a ribbon to transmit ink or carbon
impressions onto paper.
• Typically, a single character is printed on each
key press. The machine prints characters by
making ink impressions of type elements
similar to the sorts used in movable type
letterpress printing.
4. TELEPHONE (1876)
• Before the development of the electric
telephone, the term “telephone” was applied
to other inventions, and not all early
researchers of the electrical device called it
“telephone”.
• A communication device for sailing vessels
The Telephone was the invention of a captain
John Taylor in 1844.
5. MOTION PICTURES W/ SOUND
(1926)
• A sound film is a motion picture with
synchronized sound, or sound technologically
coupled to image, as opposed to a silent film.
• The first known public exhibition of
projected sound films took place in Paris in
1900, but decades passed before sound
motion pictures were made commercially
• Reliable synchronization was difficult to
achieve with the early sound-on-disc systems,
and amplification and recording quality were
also inadequate.
• Innovations in sound-on-film led to the first
commercial screening of short motion
pictures using the technology, which took
place in 1923.
6. TELEGRAPHY
• (from Greek: “at a distance” and “to write”) is the long-
distance transmission of textual or symbolic (as opposed
to verbal or audio) messages without the physical
exchange of an object bearing the message.
• Thus semaphore is a method of telegraphy, whereas
pigeon post is not. Telegraphy requires that the method
used for encoding the message be known to both sender
and receiver.
• Many methods are designed according to the limits of the
signalling medium used.
7. PUNCH CARDS
• A punched card or punch card is a piece of
stiff paper that can be used to contain digital
information represented by the presence or
absence of holes in predefined positions.
• The information might be data for data
processing applications or, in earlier
examples, used to directly control automated
machinery.
IV. INFORMATION ERA (1906-present)
1. RADIO
• RADIO is the technology of using radio waves to convey
information, such as sound, by modulating some property of
electro-magnetic energy waves transferred through space.
• Early uses were maritime which was for sending telegraphic
messages using morse code. One of the most notable uses of
marine telegraphy was during the sinking of RMS Titanic in
1912. It comprised communications between operators of
sinking ship and nearby vessels, as well as communications to
share stations listing the survivors.
1950S RADIO
2. TELEVISION
• Television or TV is a telecommunication medium used for
transmitting sound with moving pictures in monochrome
or in color and in two or tree dimensions. It is a mass
medium, for entertainment, education, news and
advertising.
• It became obtainable in basic experimental forms in the
late 1920s. An improved form became popular in the
United States and Britain after World War II. Television
sets became conventional in homes, businesses, and
institutions.
Family watching television in 1858.
3. PERSONAL COMPUTER
• A personal computer (PC) is a general-purpose computer.
Its size, capabilities, and novel sale price make it
beneficial for individuals. It is envisioned to be worked
directly by an end-user with no superseding computer
time-sharing models that permitted larger, more lavish
minicomputer and mainframe systems to be used by
many people , usually at the same time.
Personal computer in 1977
4. MOBILE PHONE
• A mobile phone is portable telephone which can
produce and receive calls over a radio frequency
carrier. Most services use a cellular network
manner, and therefore they are often called cellular
telephones or cell phones.
• In 1973, the first handheld mobile phone was
invented by John F. Mitchell and martin Cooper of
Motorola. In 2016, the top mobile phone
manufacturers were: Samsung, Apple and Huawei.
Personal computer in 1977
5. INTERNET
• The internet is the worldwide system of unified
computer networks that use the internet protocol
suite (TCP/IP) that links billions of devices across
the planet.
• Its uses are to access news reports, to plan and
book vacations and pursue their personal interest
also chat, message and e-mail in order to stay in
touch with friends globally.
 THE EVOLUTION OF
TRADITIONAL TO NEW MEDIA
I. PREHISTORIC AGE
1. Petroglyphs
2. Cave Paintings
3. Dance
4. Body Art
II. ANCIENT ERA
1. Writing
A. Cuneiform Script
B. Egyptian Hieroglyphs
2. Alphabet
A. Phoenician Alphabet
3. Drama
4. Paper
III. INDUSTRIAL ERA
1. PRINTING PRESS FOR MASS
PRODUCTION
2. NEWSPAPER
3. TYPEWRITER
4. TELEPHONE
5. MOTION PICTURES W/ SOUND
6. TELEGRAPHY
IV. NEW (INFORMATION) ERA
1. Radio
2. Television
3. Personal Computer
4. Mobile Phone
5. Internet
ASSESSMENT
• Explain the importance of using media from
traditional to new media. Choosing from
Prehistoric Age, Industrial Age, Electronic Age and
New (Information) Age.
Thank
You!