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ENTREPRENEURSHIP
DEVELOPMENT STUDIES III
Adapted from Nen and other materials
Arranged and packaged by Dr. Mercy E.Isiavwe-Ogbari
Department of Business Management CEDS
Covenant university.
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Different Entrepreneurship Styles

Lecture Objectives 3

 At the end of this Lecture, students should

 Have better understanding of themselves
 Know the traits of successful Entrepreneurs
 Learn how good Teams work
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Introduction
Different people behave in different ways – style, need, situation

 There is probably no topic more important to

business / entrepreneurial success today than
understanding the uniqueness of oneself.
 Entrepreneurship is a journey
Many people want to follow this road
due to self doubt e.t.c.
Concepts Clarification 5

 Generally when we look at great entrepreneurs/Business

Giants, we can see some clear styles of entrepreneurship.
 We must understand their psychology, physiology, biology
etc. EQ, IQ….
How the Styles Evolve? 6

 Different phenomenon:
a. Circumstances, b. Opportunities
 Are you focused on creating surprising ideas?
 Helping people?
 Being your own ?
 Would you like to build an enterprise or
 Do you like prospect of making a good idea?
Brain Analysis 7

 The theory is that people are either left-brained or right-

brained, meaning that one side of their brain is dominant.
 If you're mostly analytical and methodical in your thinking,
you're said to be left-brained. If you tend to be more
creative or artistic, you're thought to be right-brained.
Entrepreneurial Style qiiz 8

 This activity demonstrates to students that no two

entrepreneurs are the same
 Entrepreneurs are highly individualistic people,
who have their distinctive style of working and
bringing ideas to life.
 Entrepreneurial style quiz helps you to understand
how you should interact with the world to
accomplish tasks and build relationships.
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LEFT BRAIN VS RIGHT 10

BRAIN
LEFT BRAIN RIGHT BRAIN
Think in Straight Line Spontaneous

Subjective
Like structure
Imaginative
Objective Analytical
See the big picture

Logical Linear
ORIENTATION 11

 These orientation forms the bases of the entrepreneurial

styles that exist.
 People Orientation
 Action Orientation
 Deep skilled
ENTREPRENEURIAL STYLE 12

1: THE MAKER
 ATTRIBUTES:
a. They are super organized
b. They plan everything in advance
c. They are always in control
d. They are goal oriented
e. They love to work independently
f. They take not of the minutest details whilst having the
vision/mission in mind
g. They bring ideas to life through tangible plans and execution
MAKERS CONT. 13

 Makers are great at getting things done

 They prefer processes and systems over people
 They are really good at handling Operational roles.
 Examples is Narayana Murthy.
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ENTREPRENEURIAL STYLE
2:ofTHE
Attributes MERCHANT
the Merchant
 They are keen observers, rational and decisive. always
They are swift at spotting market opportunities and
meeting unmet needs
 They are very smart at improving and applying ideas
from other industries and building profitable
businesses out of them.
 Examples Kishore Biyani , founder of the Future
Group.
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ENTREPRENEURIAL STYLE
3:of the
Attributes THE MAGICIAN
Magician

 They are always Brimming with ideas, questioning

things often.
 They go with their instincts and comfortable with
taking risks.
 They are dreaming of what can be and staying ahead of
the market.
 They are surprising and delighting customers
 They are always navigating new terrorists and lands.
Eg. Steve Jobs, founder of Apples
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ENTREPRENEURIAL STYLE
4:ofTHE
Attributes MOBILIZER
the Mobilizer

 They are great catalysts who bring about systemic

change by gathering together the right people.
 They are peoples person. They enjoy working in
diverse teams.
 They create social impact, by addressing large scale
social problems. Eg. Verghese Kurien Founder of
Amul .
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ENTREPRENEURIAL STYLE
5:theTHE
Attributes of Master MASTER
 They are detailed oriented. They are perfectionists.
 They love learning in details about anything of interests to
them.
 They are knowledgeable about their profession
 They have great passion for quality standards.
 They are role models in their fields.
 Eg. Bill Gates Founder of Microsoft.
ENTREPRENEURIAL STYLES 18

VIDEO
QUESTION TIME 19
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