THE LAW OF FOCUS

GROUP MEMBERS
WAJEEHA SIDDIQUI 62799
RAMSHA NAQVI 64225
BILAL 63801
MUHAMMAD SAMEER 63720
 LAW OF FOCUS

“The most powerful concept in marketing is owning a word in the prospect’s mind”

Words play a very important role in making brand image in customer’s mind.

EXAMPLES

Crest (Cavities)
Lotus Development Corporation
Some questions arises, when choosing words that might become your brand’s
word

1. Does this word have a narrow focus?

2. Is there already a leader in this space?
3. What are the implications of this word?
4. What comes to mind now when you hear this word?
TYPES OF FOCUS
Selecting a word from different prospects:

 Benefit related
 Service related
 Audience related
 Preferred brand
LEADERS FOCUSED ON B2B

LITMUS:

Litmus is a program that shows email designers how their emails

appear in different email
IBM

IBM is the original computer company. Therefore, they are always at

the forefront of the market
GOOGLE:

Search is the main area that this brand occupies

COMPETITION IN COMPETITIVE MARKET
 One of the keys to the Law of Focus is that your word must have some kind of
counterargument or competitor willing to take the opposite stance on your
brand

 How Famous BMW Has Focused?

FOCUS WILL LEAD TO DEVELOPMENT
 The law of focus is priceless for stigmatization or rebranding efforts.
 It helps us and our team to refocus our efforts on what we would like our brand
to be linked.
 Heinz could be an example:
 FedEx could be an example:
CONCLUSION