Business Studies

The Marketing Mix

Product

Main Aim:
Please
follow my
Students will know what
store for
the marketing mix is and
the latest
understand the key
products &
features needed for a
freebies.
successful product.
 The Marketing Mix: PRODUCT
Main Aim:
Students will know what the marketing mix is and
understand the key features needed for a successful
product.
Learning Objectives:
1. All students will understand the four P’s in the marketing mix
2. Most students will understand the main factors in making a
successful product.

Keywords / Key Terms:

• Product
• Good
• Service
• Unique Selling Point (USP)
 The Marketing Mix
The marketing mix is the basic, tactical
components of a marketing plan. Also known
as the Four P's.

The marketing mix elements are:

1. Product Today we will focus on product!

2. Price
3. Place
4. Promotion
 Product Definition:
The good or service provided
by a business.
 Unique Selling Point (USP)
The factor or consideration presented by
a seller as the reason that one product or
service is different from and better than
that of the competition.

A USP is basically what makes your

product / service stand out from your
competitors.
USP of the Kindle Fire HD

The USP of the Kindle

Fire HD is the live on-
device tech support
from an Amazon
expert with the new
Mayday button.
 Games Console Timeline
Watch the video games console timeline video and
answer the following questions in your books:

1. Write down all of the games consoles you have

owned from the video.

Why do you think good product design and

product development is so essential for the
success of a console?