1. SEO suggestions for upgrad.

com
In this section of the project, you will analyse the SEO audit report for upgrad.com from
seositecheckup.com, and suggest how you can perform SEO on it.

From the SEO audit report given above, suggest ways to perform Content SEO.

Your Answer:

Content SEO
The content SEO can be analyzed on the following aspects :
Title, Header Tag , Content , Meta Tag , Alt Tag
We need to ensure all these boxes are checked and if there are any fixes on how to go about the necessary
changes.

Optimization Suggestion 1 – Content SEO – Header 1 to be added to the pages

- Header Tags are missing on the pages , header tags are tags that are placed on each individual page which
helps the crawlers understand the content or the main point of a page. So it is very crucial that the Header Tag
gets fixed for all the pages for better ranking.

- A concise, relevant h1 heading for each of every page needs to be provided.

1. SEO suggestions for upgrad.com
In this section of the project, you will analyse the SEO audit report for upgrad.com from
seositecheckup.com, and suggest how you can perform SEO on it.

From the SEO audit report given above, suggest ways to perform Content SEO.

Your Answer:

Optimization Suggestion 2 – Content SEO – Alt Tag

- The Alt tags are missing for all the images on the webpage :
- Alt tags within an <img> are used by search engines to understand the image, it is ideal that all images should
have an alt tag so it is easily discovered by crawlers and can appear on the search engine.
- Specific short 2 – 3 word description should be given to all images to fix the issue
2. Speed Optimisation

From the SEO audit report, suggest ways to perform Technical SEO.
Your Answer

Technical Optimization for SEO – Is how easily a crawler can crawl and be indexed by the website.
Page speed, URL Structure, the sitemap, Robot.txt , SSL certificate , internal linking
We need to ensure all these boxes are checked and if there are any fixes on how to go about the necessary
changes.

Optimization Suggestion 1 – Technical SEO – JS error test

If the Java script has stopped running on the website , might cause an error as it might be difficult to render and
index. This causes error on the web pages which is not a good user experience.

The web development team can look at fixing the broken file
2. Speed Optimisation

From the SEO audit report, suggest ways to perform Technical SEO.
Your Answer

Optimization suggestion 2 – Speed Optimization

According to the report the avg ideal page speed is 5 seconds and currently the page load time is 5.39 seconds.
Some ways this can be improved are as follows

- The size of the webpage HTML can be reduced and kept under 33Kb currently it is 182.61Kb
- The Javascript files can be minified to decrease the page load time.
- Page is using more than 20 http requests which can slow down the page speed