C O C A COLA VS.

PEPSI
SWOTPresented
ANALYSIS
by:
G RO UP1
 INTRODUCTION
C O C A COLA COMPANY
Coca-Cola is the largest softdrink
manufacturing company in the world.

The company operates in many countries,

only specializing in the manufacture and
distribution of softdrinks.

Coca-Cola currently offers more than 500

brands in over 200 countries or
territories and serves over 1.7 billion
servings each day.
 INTRODUCTION
PEPSI C O M P A N Y
PepsiCo. is the second largest
softdrink manufacturing company in the
world.

The company operates in many

countries, specializing in manufacturing
of complementary beverage and
convenient foods.
PepsiCo. currently has 18 different
product lines that offer variety
refreshment and of
nutrition.
Coca Cola Pepsi
Portfolio Portfolio
 COMPARATIVE
Coca ANALYSIS Pepsi
TARGET MARKET:Cola TARGET
-Youth, regardless of gender. MARKET:
-Youth and Young Adults (18-35 Y/O).

PRODUCT VARIATIONs/ TYPEs: PRODUCT VARIATIONs/ TYPEs:

-CokeZero, Diet Coke, Energy Coke, -PepsiZero, Pepsi Diet, Pepsi
CokeLife, Coke Vanilla, Coke Free, Pepsi AM, Pepsi Vanilla,
Cherry andOrangeVanilla, and Pepsi Lime and Pepsi Wild
Cokewith Cherry.
Coffee or Espresso.
PRICING:
PRICING: -Market-Oriented Pricing and
-Cost Based Pricing, Penetration Hybrid Everyday Value Pricing.
Pricing and Competition Based
Pricing. SLOGAN/TAGLINE:
-"Embrace your past, but live for
SLOGAN/TAGLINE: now"
 Summary
• Coca Cola is the strongest in the
global carbonated drink, While
PepsiCo is weakest in this sector.

• Coca Cola has a much larger market

share than Pepsi. Therefore, in order
for Pepsi to compete, they run lower
prices.

• The biggest difference between Coke

and Pepsi are their flavors, Coke has
more of vanilla-raisin flavor, while
Pepsi has more of citrus flavor.