EMC 2410 Intro to Electronic Media

Edward Bowen

Lecture Two
Buzzwords Along the Electronic Landscape

Coco A Prelude

The Wall Street Journal August 18, 2011 Conan Falls Flat in Season 1

http://online.wsj.com/article/SB10001424053111903639404576514691273411486.html

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The Hollywood Reporter August 18, 2011 Conan OBriens first season on TBS has been a pricey flop with viewership of Conan down by about 60 percent since a highprofile debut last fall, the Wall Street Journal said on Thursday.
http://www.hollywoodreporter.com/live-feed/tbs-multi-million-dollar-plan-224911

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The Problems: TBS pays Conan OBrien more than $ 12 million per year; Executives expected late night to be it next land of opportunity and OBrien the building block of a network revival; In nine months, OBriens viewership has shrunk by about 60%; And TBs has cancelled its only other late-night show, George Lopez; TBS viewership among 18-49 year olds fell 11% this past season, 18-34 year olds by 10.8%.

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The Solution Spend More Money Pay $2 million per episode for reruns of The Big Bang Theory as a lead-in for Conan. Develop several new original comedy programs. We want TBS to be a leading comedy brand," Steve Koonin, president of Time Warner's Turner Entertainment Networks, which includes TBS, said in an interview. The company is still working on fleshing out its strategy. "How we get to that destination we don't have 100 percent mapped out today," Mr. Koonin added.

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So, how did Conan OBrien end up on basic cable network TBS?

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Broadcast programming or scheduling is the practice of organizing television shows or radio programs in a daily, weekly, or season-long schedule.

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TBS One of the first basic cable superstations (1976) Known for Atlanta Braves Baseball and reruns of The Andy Griffith Show Relied largely on syndicated programming

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1997 - TBS begins to rebrand itself as a comedy network, leading to a lineup including a mix of original sitcoms such as Tyler Perry's House of Payne, Meet the Browns and Are We There Yet? and reruns of Seinfeld, Family Guy, The Office, and others.

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2004

Branding

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NBC The first major broadcast network Inventor of the late-night talk show format.

1992

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NBC The first major broadcast network Inventor of the late- late-night talk show format.

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Wall Street Journal August 21, 2009 Jay Leno Gets Ready for Prime Time

Programming - Jeff Zucker

President and CEO of NBC Universal (NBC, Telemundo, USA SyFy, Bravo, Oxygen, CNBC, MSNBC Weather Channel, Universal, Focus, Hulu, iVillage) from February 2007 to June 2010 Leadership positions at NBC since 2000. 24 year career with NBC (news producer, entertainment executive, business leader)

Programming - Jeff Zucker

Strong on News

Weak on Entertainment

Programming - Jeff Zucker

2003/2004: NBC unable to find replacements for Friends and Seingeld. NBC's average primetime rating among adults 18-49: 4.5 2004. Moved Apprentice to Thursdays: 3.5 2006 NBC 2.0 Downsized by laying off 700 employees: 3.1 2007. Zucker fired Kevin Reilly as entertainment president (who later went on to boost Fox with Glee): 2.8 2008. Alienated creative community during the writers strike: 2.8

Programming - Jeff Zucker

2009. Scheduled The Jay Leno Show at 10 pm four nights a week, leading to Leno/ Conan OBrien debacle. NBC's average rating: 2.7

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December 3, 2009

Diversity

http://youtu.be/n_utaMIjvVo

February, 2010

Diversity

http://www.nbc.com/30-rock/video/lets-stay-together-10710/1253674/

Diversity

Diversity

Diversity

Consolidation June 2010: Jeff Zucker Out at NBC as Planned Comcast Merger Takes Shape

Government Regulation

January 18, 2010 NBC-Comcast Merger Approved by the FCC

"The combination of assets creates a leading media and entertainment company with the proven capability to provide some of the worlds most popular entertainment, news and sports content, movies and film libraries to consumers anytime, anywhere," the two companies said in a joint statement.

Government Regulation

Government Regulation

Government Regulation

Diversity?

The Electronic Landscape

Electronic Art - David Hockney

Electronic Art - David Hockney

Electronic Art - David Hockney

Electronic Art - David Hockney

Electronic Art - David Hockney

Electronic Art - David Hockney

Electronic Art - David Hockney

http://youtu.be/CqQZIejCIVg

Electronic Art - David Hockney

Electronic Art - David Hockney

http://youtu.be/0jabJKtqK0k

Electronic Art Google Art Project

http://www.googleartproject.com/

Electronic Warfare
Anonymous
1605 - The Gunpowder Plot Guy Fawkes and others attempt to blow up the Houses of Parlament, assasinate, King James I and restore a Catholic monarch to the British throne.

Electronic Warfare
Anonymous
November 5 -The British celebrate Guy Fawkes Day

Electronic Warfare
Anonymous
1982-88: Alan Moore and Dave Gibbons create the graphic novel V for Vendetta

Electronic Warfare
Anonymous
2006: Film adaptation of V for Vendetta released

Electronic Warfare
Anonymous
Beginning around 2006, loose coalition of hacktivists begin activities.

Electronic Warfare
2009 Iranian Election Protests Anonymous Iran

Electronic Warfare
2009 Election Protests Anonymous Iran Twitter hashtag, change of address

Electronic Warfare
InfoWars
Wikileaks

Electronic Warfare
InfoWars
Anonymous

Electronic Warfare
InfoWars
Anonymous Operation Payback - Over 100 hours of downtime through DDoS (Distributed Denial-of-Service) attacks on PayPal, Mastercard, Visa, others

Electronic Warfare
InfoWars Twitter suspends Anonymous account Facebook bans groups page

Electronic Warfare
Tunisian Revolution 2010-11

Electronic Warfare
Tunisian Revolution 2010-11 Blogs, Facebook, Twitter, WikiLeaks documents, YouTube

Electronic Warfare
Tunisian Revolution 2010-11 Blogs, Facebook, Twitter, WikiLeaks documents, YouTube

Electronic Warfare
Tunisian Revolution 2010-11 Blogs, Facebook, Twitter, WikiLeaks documents, YouTube

Electronic Warfare
Tunisian Revolution 2010-11 Blogs, Facebook, Twitter, WikiLeaks documents, YouTube

Electronic Warfare
Tunisian Revolution 2010-11 Blogs, Facebook, Twitter, WikiLeaks documents, YouTube

Electronic Warfare
Tunisian Revolution 2010-11 Blogs, Facebook, Twitter, WikiLeaks documents, YouTube

Electronic Warfare