TONE, MOOD, AND

AUTHOR’S PURPOSE
Prepared by: CATHERINE MARGARSE
 TONE

• It refers to the attitude of the author

towards the subject.
 MOOD

• It refers to the story’s atmosphere

or the feeling the reader gets from
the passage.
 TO INFORM

• The author’s purpose of giving

facts and information such as news
articles, reference books, and
textbooks
 TO PERSUADE

• The author’s purpose of

convincing the reader such as
editorials, advertisements,
propaganda, speeches
 TO INSTRUCT

• The author’s purpose of giving steps

of a certain process of making or
doing something such as in recipes,
manuals, experiments, and handbooks
 TO ENTERTAIN

• The author’s purpose of making the

readers laugh, cry, fall in love,
through short stories, fairy tales,
and riddles.
 TO ENTERTAIN
Once, upon a time, there was a prince
named Wil. He loves to visit the people
around the palace and helps them in every
way. The people love him too and wish that
he could be the next King.
 TO PERSUADE
Friends lend me your ears. Do you want to be
a superstar for a day? This is now your chance!
You just need to send us a video showing your
special skills. Make sure to submit before the
months end to make your dream come true.
 TO INFORM

Dr. Jose Rizal is our national

hero. He was born last June 16, 1861
and died on December 30, 1896.
 TO INFORM

Iloilo City is in Panay Island in the

country that is known for its Spanish-
inspired churches and old houses. It is a
first class city in Western Visayas.
 TO INSTRUCT
Washing your hands properly is very essential
to keep us away from viruses. First, you lather
soap on your hands. Next, rub your hands to
make bubbles. Then, rinse your hands with water.
Lastly, dry your hands using a clean towel.
 What is MOOD?

• It refers to the story’s atmosphere

or the feeling the reader gets from
the passage.
 What is TONE?

• It refers to the attitude of the author

towards the subject.
What are the different author’s purpose?

• To inform
• To instruct
• To entertain
• To persuade