L07: Preparing and Producing

Fashion Accessories
7.3 Packaging of Finished Fashion
Accessories
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ACTIVITY
WHAT DO YOU THINK OF WHEN YOU
HEAR THE WORD “PACKAGING”?

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Packaging

Packaging or wrapping is used ass a container as well as the

protection of the product from any possible damage.

The packaging of product creates the first impression.

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QUESTION:
WHAT IS PRODUCT
PACKAGING?

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20XX
Product overview
Unique
Only product specifically
dedicated to this niche
market
First to market
First beautifully
designed product that's both
stylish and functional
Tested
Conducted testing with
college students in the area
Authentic
Designed with the help and
input of experts in the field 
8
 Click icon to add picture

Product benefits
Cool and stylish product
Areas for community connections 
Online store and market swap

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 Click icon to add picture

Product benefits
Cool and stylish product
Areas for community connections 
Online store and market swap

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 Click icon to add picture

Product benefits
Cool and stylish product
Areas for community connections 
Online store and market swap

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 Click icon to add picture

Product benefits
Cool and stylish product
Areas for community connections 
Online store and market swap

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 Click icon to add picture

Product benefits
Cool and stylish product
Areas for community connections 
Online store and market swap

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Company overview
 Business model

Research Abstract Design

We based our research on We believe people need more Minimalist and easy to use 
market trends and social products specifically dedicated
media to this niche market

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 Market overview

$3B $2B $ 1B
Opportunity to build Freedom to invent Few competitors
Fully inclusive market Selectively inclusive market Specifically targeted market
Total addressable market Serviceable available market Serviceable obtainable market

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 Market comparison

$3B Opportunity to build Addressable market

$2B Freedom to invent Serviceable market

$1B Few competitors Obtainable market

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 Our competition
Contoso Competitors

• Our product is priced below that of other • Company A Product is more expensive
companies on the market
• Companies B & C Product is expensive and
• Design is simple and easy to use, compared to the inconvenient to use
complex designs of the competitors
• Companies D & E Product is affordable but
• Affordability is the main draw for our consumers to inconvenient to use
our product

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END
 Traction
Forecasting for success

Key metrics Revenue by year

$40,000
Gross Net
Clients Orders
revenue revenue
$30,000
20XX 10 1100 $10,000 $7,000

20XX 20 200 $20,000 $16,000 $20,000

20XX 30 300 $30,000 $25,000

$10,000

20XX 40 400 $40,000 $30,000

$0
20XX 20XX 20XX 20XX

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 Two-year action plan

Draft blueprints Run focus groups Gather feedback

20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Test design Launch design Deliver to client

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 Financials
Year 1 Year 2 Year 3
Income
Users 50,000 400,000 1,600,000
Sales 500,000 4,000,000 16,000,000
Average price per sale 75 80 90
Revenue @ 15% 5,625,000 48,000,000 216,000,000
Gross profit 5,625,000 48,000,000 216,000,000
Expenses
Sales & marketing 5,062,500 38,400,000 151,200,000 70%
Customer service 1,687,500 9,600,000 21,600,000 10%
Product development 562,500 2,400,000 10,800,000 5%
Research 281,250 2,400,000 4,320,000 2%
Total expenses 7,593,750 52,800,000 187,920,000

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 Meet the team

Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Officer VP Marketing

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 Meet the team

Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Officer VP Marketing

Graham Barnes Rowan Murphy Elizabeth Moore Robin Kline

VP Product SEO Strategist Product Designer Content Developer

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 Funding

Properties Angel Cash Shares

investments
$12,000 $14,000 $32,000 $82,000
Revenue obtained from Amount obtained Liquid cash we have on Number of shares
property rentals through other investors hand converted into USD

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 Summary
At Contoso, we believe in giving 110%. By using our next-
generation data architecture, we help organizations
virtually manage agile workflows. We thrive because of our
market knowledge and great team behind our product. As
our CEO says, "Efficiencies will come from proactively
transforming how we do business."

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 Mirjam Nilsson​

Thank you 206-555-0146

mirjam@contoso.com
www.contoso.com

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