Discussion

7 Ps of
MARKETING MIX
ENTREPRENEURSHIP
BROUGHT TO YOU BY GROUP 6
What are the 7Ps of
Marketing Mix?
14
T h e 7 Ps

PRODUCT
PRICE
PLACE
PROMOTION
PEOPLE
PROCESS
PHYSICAL EVIDENCE
The 7 Ps make up the necessary
marketing mix that a business
must have to advertise a
product or service.
 Product
The tangible goods that a seller manufactures or sells to the
customers in the market.
Examples: Cakes in Goldilocks, School Supplies in the
National Bookstore, Vegetables in a Vegetable stall, and fish
in the market
Product
 Price
Price is the amount charged for a particular product or
service.
Price
 Place
Place is the actual setting where the exchange of
products and services happen.
Place
Promotion
The act of informing the customers or potential buyers
to purchase or try your product or service
Promotion
 People
People are the manpower or labor force of the business
that an entrepreneur is operating. They are the ones who
have the skills or knowledge of doing product
processing, selling and advertising.
People
 Process
The procedures present in the production and
manufacturing of a certain product..
Process
Physical Evidence
Physical Evidence is the thing that distinguishes a
specific company’s or businesses’ product. It is in the
form of a packaging where buyers can easily identify
that the product is from a certain company with the
presence of a packaging.
Physical Evidence
Importance
It provides the company with variables to create value
and generate a competitive advantage in marketing.

it helps to focus on all the important aspects of the

product or the service.
Let’s apply the 7Ps in
Entrepreneurship!
Thank You for
Listening.
UNTIL NEXT TIME!