Tourism and Culture

Chapter 3
At the end of this chapter, you should be able
to:
1. describe the effects of cultures in travel;
2. clarify how cultural patterns are changed
by internal and external forces;
3. discuss the importance of cultural tourism;
At the end of this chapter, you should be able
to:
4. analyze the cultural factors which
appeal to tourists; and
5. explain how each of these cultural
factors contribute to cultural tourism.
The Effects Of Culture On Travel

Culture
can be defined as a "set of beliefs, values,
attitudes, habits, and form Of behavior that
are shared by a society and are transmitted
from generation to generation.
 culture shock
Lack of understanding and inability
to communicate with the host
culture might result in a culture
shock for the tourist.
Culture patterns are changed by
internal forces. Within a group,
there are people who are more
willing than others to try new
things.
Culture patterns are also
changed by external forces.
Contact with other environments
may change previous attitudes
and behavior.
The Importance of Cultural Tourism

Cultural tourism
includes all aspects of travel
in which people learn about
each other's way of life.
Cultural Factors with Tourist Appeal

Art
Generally, the arts include performing arts
and fine arts. The former refers to live theater,
music, and dance, and the latter includes
painting, sculpture, graphic arts, and
architecture.
 Music and Dance
Music is a major source of
enjoyment and satisfaction to
tourists.
 Handicraft
To satisfy tourists, gifts and souvenirs
for sale should be manufactured in
the country where the purchase is
made.
 Industry and Business
Most travelers, particularly
international travelers, are usually
curious about the country's industry,
commerce, manufactured products,
and its economic situation.
 Agriculture
Dairy undertakings, fresh fruits and
vegetables, crops, and poultry and
livestock are types of farming which
are important elements of culture.
 Education
The inhabitants of one country are
usually anxious to know the
educational system of another
country.
 Literature and Language
The literary achievements of a country form
an important part of travel motivation.
Books, magazines, newspapers, booklets,
pamphlets, and other printed literary works
are significant expressions of the culture of a
country.
 Science
Tourists are interested to know the
scientific activities of a country,
especially those in technical
industries, education, or scientific
research.
 Government
Lawmakers often visit another
country to observe the lawmaking
process.
 Religion
The religious pilgrimage is
another motivation for travel.
 Food and Drink
Tourists usually enjoy native food
especially those which are local
or ethnic in nature.
 History
Resources of a country reveal its cultural
heritage. Preservation of history and the
quality and management of museums are
very important.