Case Study - Savvyor Hospitals

First Name : Chhavi

Last Name : Singhania

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2
Create a list of 1) Twitter- twitter is a strong community platform. Providing blogs for reading and
educating members.
channels in order to 2) Facebook- Facebook can provide a closed community channel where members join
drive traffic in the through invite. Carasoul , videos and feed can help to engage members with various
community and a activities.
3) Instagram- educating through short reels . Quick how to do videos will be easily
content idea. curated on this channel for the community
4)Linkeldn- creating community on likedln will help associating the community to top
doctors and researchers. This platform can help in publishing white papers and blogs for
members.
5) Youtube- a platform to post longer videos , interviews with doctors and community
members.

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2
Create a
1) contests- the best way to engage across channels and increase community engagement is through
community posting a contest in the community.
engagement 2) White papers/ blogs- good way to educate members about topics like-benefits of annual health
check ups in the community is by posting white papers/ blogs across channels.
strategy.
3) Short videos- through short videos across channels community can be engaged various health care
topics . Short topics like vaccination that can be covered through these .
4) Question/ answer/ queries- channels like twitter , LinkedIn can keep community engaged through
these kinds of social media group discussions.
5) A community selfie- a good way to engage in health community is to ask the members to post a pic
of their healthy habit each day tagging the community.

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Develop a moderation 1) Its important to post a set of rules and guidelines in the community. The kind of tone, behavior
plan to keep the sanity and content that can be published should be made clear.
2) Keeping continuous check on the community is important.
of the community, with
3) As it is a health care platform setting medico legal rules and regulation is important as well.
only high quality 4) Making sure all the queries and questions are replied on regular basis rather instantly.
responses. 5) Showing appreciation to active community members is important to keep the community
interactive.
6) Listening and supporting the community with research and solution is important as this a
health care platform.
7) Helping people in their time of need (health issues) should ve kept as primary focus. Hence
the brand voice should be kept formal and humble at al times.

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4 Identify the
<Enter Your Response - Word Limit: 20-50 words each>
tone/nature/sentime
nt of the comment
Comment 1 : Positive/Negative/Neutral
and write a response
Response: pPositive
for each of these Respond by saying thank you,hope you are doing well.
comments.
Comment 2 : Positive/Negative/Neutral
Response: Neutral
Respongd by saying- thank you and request for more info. Engage further if required.

Comment 3: Positive/Negative/Neutral
Response: Negative
Monitor for a while. Delete if required.

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5
Prepare a crisis <Enter Your Response - Word Limit: 50-150 words each>

management plan for

information leakage Pre-Crisis During- Crisis Post-Crisis
1)Activating social 1)Diagnose the
crisis situation.
media crisis team 1) cancel- check problem. Why it
on current occurred?
2)Listing internal and campaigns. 2) Tweak rules and
external stake 2) Send edited - guidelines within
holders about the draft message to community so that
crisis and the internal/external privacy breach
damage control. stakeholders. doesn’t occur again
3) Create while posting on
3)Drafting a standard communication social media.
message to respond calendar along 3) Add checks and
at time of crisis. with a strategist rechecks to prevent
to rectify the any breach in future.
privacy breach. 4) follow up queries
4) Document to and promises made
create learnings. during the crisis.

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 Thank You!

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