MBSZ02 Enterprise Information Management

Lecture 5

Creating business intelligence

-- Big DATA

MUST Dr. Fei HUANG 1

CHAPTER EIGHT

UNDERSTANDING
BIG DATA AND ITS
IMPACT ON
BUSINESS
MUST Dr. Fei HUANG 2
 LEARNING OUTCOMES

1. Identify the four common characteristics of big

data.
2. Explain data mining and identify the three
elements of data mining.
3. Explain the importance of data analytics and data
visualization.

MUST Dr. Fei HUANG 3

 THE POWER OF BIG DATA

 Big data can help an

organization analyze
petabytes for data for
patterns, trends, and
anomalies

MUST Dr. Fei HUANG 4

 BIG DATA ANALYTICS
 Big data - A collection of large, complex data
sets, including structured and unstructured data,
which cannot be analyzed using traditional
database methods and tools and includes the
following four common characteristics
» Variety
» Veracity
» Volume
» Velocity

MUST Dr. Fei HUANG 5

 DISTRIBUTED COMPUTING
 Distributed computing – processes and
manages algorithms across many machines in a
computing environment

MUST Dr. Fei HUANG 6

 VIRTUALIZATION
 Virtualization – Creation of a virtual version of
computing resources, such as an operating system, a
server, a storage device, or network resource

MUST Dr. Fei HUANG 7

 DATA MINING
 Data mining – The process of analyzing data to extract
information not offered by the raw data alone

 Data-mining tools – use a variety of techniques to find

patterns and relationships in large volumes of
information

MUST Dr. Fei HUANG 8

 DATA MINING

 Data Mining Techniques

» Classification
» Estimation
» Affinity grouping
» Clustering

MUST Dr. Fei HUANG 9

 DATA MINING
 Data mining prediction analysis methods
» Optimization
» Forecasting
» Regression

MUST Dr. Fei HUANG 10

 DATA ANALYSIS
 Databases contain information in a series of
two-dimensional tables
 In a data warehouse and data mart, information
is multidimensional, it contains layers of
columns and rows
» Dimension – A particular attribute of information
» Cube – Common term for the representation of
multidimensional information

MUST Dr. Fei HUANG 11

 DATA ANALYSIS
Cubes of Information

MUST Dr. Fei HUANG 12

 DATA VISUALIZATION

 Infographics
 Data artist
 Analysis paralysis
 Data visualization
 Business intelligence dashboards

MUST Dr. Fei HUANG 13

 LEARNING OUTCOME REVIEW

 Now that you have finished the chapter please

review the learning outcomes in your text

MUST Dr. Fei HUANG 14

 BUSINESS PLUG-IN
B10

BUSINESS
INTELLIGENCE

MUST Dr. Fei HUANG 15

 LEARNING OUTCOMES

1. Compare tactical, operational, and strategic BI

2. Describe the four categories of BI business

benefits

MUST Dr. Fei HUANG 16

 BUSINESS INTELLIGENCE

MUST Dr. Fei HUANG 17

 OPERATIONAL, TACTICAL, AND
STRATEGIC BI

MUST Dr. Fei HUANG 18

 OPERATIONAL, TACTICAL, AND
STRATEGIC BI
  Operational BI Tactical BI Strategic BI

Business focus Manage daily operations, Conduct short-term analysis to Achieve long-term
integrate BI with operational achieve strategic goals organizational goals
systems

Primary users Managers, analysts, operational Executives, managers Executives, managers

users

Time frame Intraday Day(s) to weeks to months Months to years

Data Real-time metrics Historical metrics Historical metrics

MUST Dr. Fei HUANG 19

 OPERATIONAL, TACTICAL, AND
STRATEGIC BI

MUST Dr. Fei HUANG 20

 BI’S OPERATIONAL VALUE
 Richard Hackathorn’s graph demonstrating the
value of operational BI

MUST Dr. Fei HUANG 21

 BI’S OPERATIONAL VALUE

MUST Dr. Fei HUANG 22

 CATEGORIES OF BI BENEFITS

MUST Dr. Fei HUANG 23

 CATEGORIES OF BI BENEFITS

MUST Dr. Fei HUANG 24