What is the

problem?
• Shortage of truck drivers

What is the
solution?
• Virtual reality truck
driving simulator
• Experienced truck drivers
• Potential students
• 27,100 drivers in Colorado
• Over 800 new drivers per year in CO
Source: The Center Square

Customers and Market

Minimum Viable Product
• Virtual Reality Program
• Software program that utilizes virtual reality technology to simulate the experience
of driving a truck
• Simulating the material that someone would go through in traditional CDL training
• Simulate emergency situations that drivers encounter during their work
• Delivered through a regular VR headset (Oculus, for example)
• Benefits
• Lower cost than the traditional, in-person training camp
• More convenient than the traditional, in-person training camp and saves time
• Provides a safer learning environment
Business Model

Growth rate of truck 27,100 truck drivers in Over 800 potential Split between direct to Program priced at
drivers in Colorado is 3% Colorado customers customers and indirect $2,500
annually with partnerships
 Competition and Positioning

Competition Positioning
Traditional Training Camps
Expensive
* TTC
• Expensive; $3,000 to $7,000
• Inconvenient
*VR
Online Courses
• Cost-effective; $100 to $500
Inconvenient Convenient
• Convenient
*OC
Sources: FreightWaves Ratings, Smart Trucking and For Construction Pros
Cheap
• In person interview
• 2 experienced truck drivers
• Phone call
• 2 experienced truck drivers
• 3 potential students

Customer Discovery
Customer Results Summary

CUSTOMER GROUP FOR/AGAINST CONCERNS

Experienced Truck Drivers For Doesn’t deliver same

experience as physical training
camp

Potential Students Unsure Not enough experience with

VR to determine
trustworthiness
Distribution Channels

Indirect to
Direct to
customers via
customers
partners

Partnerships with CDL

training schools that
Obtain training will direct customers to
program from website our program
• Serve as their online partner
Revenue Streams

Cost of Program = Amount of potential Potential Revenue =

$2,500 customers = 800 people $2,000,000
 Virtual Reality Truck Driving 28-Feb-2023
Lean Canvas Program Iteration #1

Problem Solution Unique Value Unfair Advantage Customer

Proposition Program designed with Segments
Shortage of truck VR program that can Offer a comprehensive simulated emergency People looking to
drivers be used from home, and convenient VR situations pursue a commercial
simulates wide range program that helps driving license
of environments, safe people in obtaining a
place to learn commercial driving
license

Key Metrics Channels

Training programs Direct to customers via
completed, website and indirect to
performance of drivers customers via
post-training partnerships

Cost Structure Revenue Streams

Development costs: $5,000 to $15,000 Revenue Model: Programs sold each at $2,500
Marketing costs: $20,000 Market size: Over 800 drivers per year
Partnership costs: TBD percentage of sales Potential Revenue = $2,000,000
Profit split between direct and indirect sales
Sources
• Burger, Andrew. “As Economy Soars, Trucking Industry Faces Driver Shortage.” The Center Square, 5 Apr. 2019,
https://www.thecentersquare.com/colorado/as-economy-soars-trucking-industry-faces-driver-shortage/article_566edc30-
5647-11e9-8d41-e75c004cf95b.html#:~:text=Estimated%202019%20employment%20of%20heavy,of%20Labor%20and%20
Employment%20(CDLE
.
• Dryjowicz, Alex. “5 Best CDL Training Online.” FreightWaves Ratings, 30 Jan. 2023,
https://ratings.freightwaves.com/best-cdl-training-online/.
• MacMillan, Catherine. “3 Practical Ways You Can Pay for Truck Driving School Training.” Smart Trucking, 25 Feb. 2022,
https://www.smart-trucking.com/pay-for-truck-driving-school/.
• Wood, Gigi. “New VR Simulator Offers Trucking Driving Training.” For Construction Pros, 28 Apr. 2022,
https://www.forconstructionpros.com/business/business-services/training-education/article/22236431/serious-labs-new-
vr-simulator-offers-trucking-driving-training
.