SAMSUNG BRAND

EXTENSION TO INDIA
GROUP A MEMBERS

NIKITA NAYAK 27422474

ZAIB UN NISA 26702094
MANPREET 27064122
KAMSINBANU 2690561
PARWINDER 27148987
INTRODUCTION
 Samsung was founded as a grocery
trading store on March 1, 1938, by Lee
Byung-Chull.
 HQ is located in south Korea.
 The world's most advanced technology
is it.
 It belongs to the public sector.
 The service area was global.
 SAMASUNG has two meanings in
Korean: "SAM" means "THREE" and
"sung" means "STAR". That translates
to three stars.
PRODUCTS LIST

MOBILE

TV & AV

HOME APPLIANCES

COMPUTING

DISPLAYS

ACCESSORIES

SMART THINGS
CURRENT POSITIONING
FINANCIAL MARKET STATEMENT
 PRODUCT CHOSEN
SAMSUNG SMART ELECTRIC CAR
 INDIAN ELECTRIC VEHICLES MARKET
SCOPE
Report Coverage Details

Base Year: 2021 Forecast Period: 2022-2029

Historical Data: 2017 to 2021 Market Size in 2021: US $ 3.03 Bn.

Forecast Period 2022 to

90.65% Market Size in 2029: US $ 528.27 Bn.
2029 CAGR:

• Hybrid Electric Vehicle • Plug-In Hybrid Electric

by Technology Type
Vehicle • Battery Electric Vehicle

by Power Source Type • Stored Electricity • On-Board Electric • Generator

Segments Covered:
• Two Wheelers • Passenger Cars • Commercial
by Vehicle Type
Vehicles • Others

by Powertrain Type • Series Hybrid • Parallel Hybrid • Combined Hybrid

Why India?
•Large Population

•Comprehensive Tax System

•Business friendly Laws

•Low Operational Cost

•Indian Financial System

•Vast Trade Network

•Strong base of English-speaking population

•Indian Work Ethics and Working Class

•Government’s initiatives

•Startup India Movement

SAMSUNG CAR SWOT ANALIYSIS
 PESTEL ANALYSIS
P E S T E L
In the Indian
The Increase middle-class Investing in Vehicle emissions In Indian states,
Government affordability of segment, cleaner are still causing changing
policy people and disposable technologies, an increased environmental
- Political favorable produc income has establishing amount of regulations
stability tion factors has significantly boos innovation environmental would boost sales
contributed a ted the focus on centers, partneri criticism. of electric cars.
- Tax policy growth in the agriculture ng for R&D.
- Labor law global economy. throughout the
-. states to boost
  tractor sales.
 PRODUCT DETAILS
Name Samsung EV

Price RS. 7 Lakh

Battery Capacity 19.2 KWh

Driving Range 250 km/full charge

Power 60.34 - 73.75 Bhp

Charging time 2.6h

Boot Space 240 L (Liters)

Transmission Automatic
 CURRENT TARGET MARKET
Demographic Segmentation Psychographic Segmentation

• Main Target age 19 to 40 years of • Tax and financial benefits.

age. • easy to drive and quiet.
• Second target group age 40 to 60 • No noise pollution.
years of age. • Low maintenance cost.
• Upper and lower middle class. • Environment Friendly
Geographic segmentation

SAMSUNG EV CAR is planning to raise ₹4000-5000 crore for

electric vehicle business.
Electric Charging Stations in India
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