Starbucks® Las Montañas Veracruz, México Last Updated – April 2022

Brown Sugar and Toasted Almond

Flavor Pairings
Notes of brown sugar, toasted almond with a hint o cinnamon and chocolaty body Salted nuts, chocolate and citrus

Growing Region Roast Acidity Body Processing Blend Offering

Latin America Blonde Low Light Washed Single-Origin Core

Africa Medium Medium Medium Semi-Washed Pre-Roast Limited Time

Asia Pacific Dark High Full Natural Post-Roast Market Coffee

Why we love this coffee

Starbucks has a rich history of buying and relying on unique coffees from Mexico and this coffee is
the first from the unique and diverse state region in the eastern coast of the Gulf of Mexico. With
notes of piloncillo and toasted almond, with a pinch of cinnamon and chocolaty body, this coffee is
the perfect way to celebrate Starbucks 20th anniversary in Mexico.

The story of this coffee

To speak of Veracruz is to speak of its proud and lovely people, it is to speak about the region in
Mexico that, more than two centuries ago, cultivated coffee for the first time and that since then has
become one of the country’s most important coffee producing regions. It is here, where “Las
Montañas” Veracruz, Mexico, is born, cultivated by Nahua coffee growers in the state’s southern
most mountainous region.

About the Coffee Bag Artwork

The artwork for Las Montañas Veracruz, Mexico was made by Mexican artists and is a celebration of
nature, color and the heritage that praises this region.

First offered in 2022

© 2022 Starbucks Corporation. For internal use only.
Starbucks® Las Montañas Veracruz, México

Origin Processing Exploring Mexico

Veracruz, Mexico Washed
• The history of coffee in Mexico begin with its arrival over two
Altitude ELEVATION centuries ago via the Atlantic ocean in 1740.
1100-1400 MASL ARABICA COFFEE GROWING • The extraordinary bean had to face a long trip through different
REGIONS countries in order to reach Mexico; from La Martinica, to
Jamaica, Haití and Dominican Republic then Cuba and finally
crossing Caribbean Sea before arriving in the Gulf of Mexico.

• Coffee farms in Mexico were greatly affected by coffee leaf rust

in 2013 and since have benefited from the 100 Million Trees
program that ensures healthy, rust resistant trees are planted yearly
in coffee growing regions most impacted by climate change

Exploring Veracruz

• The state of Veracruz was the first region where coffee was planted and
is considered one of the richest coffee cultured states in the country,
where gathering and building community around the ritual of a cup of
coffee is essential in the daily lives of many.

FOR MARKET AND CATEGORY REFERENCE

market distribution:
LAC
Starbucks Farmer Support Centers in Latin America
equipment validation:
Chiapas, Mexico (est. 2016) | Guatemala City, Guatemala (2005) clover® brewing system: B
Alajuela, Costa Rica (2004) | Manizales, Colombia (2012) espresso approved | cold brew approved