PRODUCT AND

BRAND

MANAGEMEN
T
Submitted To-
Submitted By-
Dr.Vedika SharmaPharmEasy
Anushree Jaiswar 45
 HISTORY
• Company Name: Pharmeasy
• Legal Name: Axelia Solutions Private Limited
• Industry: Health Care, E-Commerce, Retail
• Founders:  Dharmil Sheth and Dhaval Shah
 • PharmEasy is an Indian online
pharmacy startup that operates in the
healthcare e-commerce sector. The
company was founded in 2015 with the
goal of making it easier for people to

Introduction access medicines and healthcare products

• It provides a platform for getting

to the medicines online with prescription and
additionally it also provides for
Company consultation online with Doctors

•Competition for PharmEasy includes

Netmeds, Medlife, Practo etc.

•PharmEasy has successfully raised a

significant amount of funds from its
investors and in the recent funding round
in 2020, it is valued over $300 million,
 Services Provided
• PhamEasy is an online Healthcare service provider, a
major part of the service provided includes purchase
of Medicines Online with Prescriptions and
Consultancy.

• PharmEasy also provides an option to obtain

repeating prescription based on the customer
schedule.

• The company also provides options for health

checkups, diagnostics test and wellness packages along
with an option to pay online.

• It also provides a large variety of products including

 INDUSTRY
OVERVIEW
1. India is today recognized as one of the leading global
players in pharmaceuticals. Globally the Indian
pharmaceutical industry ranks 3rd in terms of volume
(with an 20% share in global sales), 14th in terms of
value and exports 20% of the world's generic drugs
(in terms of value).

2. Internationally recognized as amongst the lowest-

cost- producers of drugs.

3. It is estimated that by the year 2030, the Indian

pharmaceutical industry has the potential to achieve
MISSION AND VISION
THE ULTIMATE GOAL OF PHARMEASY IS TO
PROVIDE AFFORDABLE HEALTHCARE TO ONE AND
ALL. VALUES AND PRINCIPLES OF PHARMEASY.

Values and Principles of

PharmEasy
The core values at PharmEasy are: 
•Be Like Family
•Customer First
•Never Say Die. Never!
•Being Frugal Matters
•Raise the Bar, Always!
•Speak Up. Commit. Deliver
•
 GROWTH OF
COMPANY
•PharmEasy has also seen significant growth in the number of
pharmacies that are partnered with them, as of now they have around
15,000+ partnered pharmacies across India.
•This enables them to offer a wide range of medicines to their
customers and also helps to ensure that medicines are delivered
quickly.
•They are becoming more familiar with the convenience and cost-
effectiveness of purchasing medicines online and are increasingly
turning to online platforms like PharmEasy.
•Finally, Government policies like "Digital India" and "Ayushman
Bharat" are also playing a role in promoting the use of e-pharmacies,
in the long run this will drive the growth of the sector.
•Overall, PharmEasy and the healthcare e-commerce sector in India
have seen significant growth in recent years, driven by factors such
as increasing internet penetration, growing awareness of the benefits
 SWOT ANALYSIS

STRENGTHS :-
•Increase Use of Mobile Health
Solution
•Ease of Payment
•Less Costly
•Convenient and User-Friendly
 SWOT ANALYSIS

WEAKNESSES :-

•Non-Trained Pharmacist

•Unsafe Delivery of Medicines

•The Belief of Fake & Low-Quality

Medicines
 SWOT ANALYSIS

OPPORTUNITIES:-

•Increase in Market Value

•Medical Requirements at Single

Platform

•Demand for Healthcare Services

 SWOT ANALYSIS

THREATS:-

•Increasing Competition Between

Online & Retail

•Unstructured Grievance Handling

System
Thank You.