STRATEGIC MANAGEMENT

PPT Presentation on Ansoff Matrix case

study of Tesla Motors
Name : Abhishek Katkar

Roll no. : 8540

Class : MCom Sem-1
 WHAT IS ANSOFF MATRIX?

• Ansoff Matrix is a marketing planning tool which suggests the companies to

adopt growth strategies in combination of products and markets.
• The matrix was developed by applied mathematician and business manager,
H. Igor Ansoff, and was published in the Harvard Business Review in 1957.
• This matrix helps the company with its market and product expansion and if
suitable for the condition companies can also diversify their businesses.
• The Ansoff Matrix has helped many marketers and executives better
understand the risks inherent in growing their business.
THE FOUR STRATEGIES OF THE ANSOFF MATRIX

• Market Penetration : This focuses on increasing sales of existing

products to an existing market.
• Product Development : This focuses on introducing new products
to an existing market.
• Market Development : This strategy focuses on entering a new
market using existing products.
• Diversification : This focuses on entering a new market with the
introduction of new products.
 TESLA MOTORS
• Tesla Motors was founded in America in 2003 by engineers.
• They establish this company to prove people that they should not compromise on
the drive electric.
• The company manufactures electric vehicle which fast and fun to drive as compare
to gasoline cars.
• Tesla motors manufacture all-electric vehicles, storage products and also generate
scalable energy. Tesla believes in moving to zero-emission products rather than
relying on fossil fuels.
• The company specialized home to grid scale and other operation through the
acquisition of Solar panel, Solar roof tile and Solar city manufacturing.
 ANSOFF MATRIX OF TESLA MOTORS
PRODUCT

Existing New
Market Penetration Product Development
Existing
Company involves in aggressive marketing, Tesla introduced Tesla Roadster as the first
which aims the company to sell more electric electric sports car across the globe. Tesla also
cars in United States. introduced battery power storage products to
It helps the company in maximising the save energy and also working on developing
revenues from the markets it is currently semi-truck and pick-up trucks.
MARKET

operating.

Market Development Diversification

Tesla Motors expanded itself in China and Tesla Motor introduced its battery products
India and introduced its Model S and focused as a diversification strategy for non-
New

on the high-end luxurious market segment. automotive products.

Tesla is also focusing to expand to other
international markets also with its
environmentally friendly products.