Proclaiming Your

Dream:
Developing Vision and Mission Statements

Copyright © 2014 by The University of Kansas

What is a vision statement?
• Your dream:
• Shared
• Broad
• Inspiring
• Easily communicated

Copyright © 2014 by The University of Kansas

What is your mission statement?
• What is to be done and why:
• Concise
• Outcome-oriented
• Inclusive

Copyright © 2014 by The University of Kansas

 How do you create vision and
mission statements?
• Learn what is important to people in your community.
• Listening sessions or public forums
• Focus groups
• Interviews
• Decide on the general focus of your organization.
• Topic
• Scope
• Develop your vision and mission statements.
• Obtain consensus on your vision and mission statements.
• Decide how you will use your vision and mission statements.
• Letterhead
• Website
• Giveaways
• Press kit
• Interviews
• Annual report

Copyright © 2014 by The University of Kansas

Examples of Vision Statements
• "Healthy adolescents"
• "Healthy babies"
• "Caring parents"
• "A community of hope"
• "Safe sex"
• "Teen power"
• "Caring relationships"

Copyright © 2014 by The University of Kansas

 Examples of Mission Statements
•Building a healthy community through a
comprehensive initiative to promote jobs, education,
and housing.
•Promoting adolescent health and development
through school and community support and
prevention.

Copyright © 2014 by The University of Kansas

Copyright © 2014 by The University of Kansas