JD’S POPCORN

STALL
BUSINESS PLAN
EXECUTIVE SUMMARY
 JD’s Popcorn Stall develops a fulfilling passion that makes its way closer to the broader
public which stated as an affordable, available and accurate to most events such as movie
marathons, sports feasts/ tournaments, itineraries, etc.
 This product comes in cheese and plain flavors base on customer preference and
continue to find its way for product upgrade in the future if the income gets sufficient for
the production process.
 Financial analysis shows that the enterprise will both have a positive cash flow and profit
during at its first two months of operation and expected return on equity would be 15-
20% respectively.
ENTERPRISE OVERVIEW

 The JD’s Popcorn Stall is in the form of food industry along with its original and
main ingredient which is “corn” that has high availability when it comes to the
supply demand.
 The popcorn itself is highly in demand to diverse customers gradually among
children and teenagers at school and in the community . Due to its fast growing
popularity, it is made possible to be attained by establishing the same ventures in
different areas with unlimited coping resources and an easy process of production.
 The need for compliance of the community ordinances regarding business
structures, the enterprise set standard protocols that will guide the organization in
terms of business operations.
BUSINESS IDEA

 The business proposition of the enterprise is based to what kind of industry it

belongs to which is in the food industry.
 It tends to build a wide range of opportunities for the broader public.
 By the time being after the business reach and acquire its goals, it may open to
promos for the publics loyalty in purchasing consistency so that they will indulge
better for close connectivity and totally captures the heart of every individual that
could possibly bring success to the enterprise.
 In order to materialize the outputs generated, public announcements is initiated.
BUSINESS NAME/TARGET MARKET
AND DEMOGRAPHICS
 The business name of the enterprise is JD’s Popcorn Stall which derives from the
name of its founder along with the specific product being offered that can be
easily remembered and gives a picturesque overview of the business.
 The general public is the target customers of the enterprise including all ages,
gender, life status, religion, and cultural background of a group of people living in
the community where the business is located . The only factor that drives the
venture in its critical state is the change of food preferences of the buyers.
MARKETING AND PRICING

 The delivery system of the enterprise is through public announcements along the
vicinity.

 The price of the product depends on its quantity:

Php 3.00 -> smaller quantity
Php 5.00 -> larger quantity

According to the market analysis, the pricing of the competitors is closely similar
to this enterprise which ranges from Php 2.00 – 5.00 respectively.
PROFIT

INVESTMENT SALE OF THE COST OF INCOME PROFIT

ITEM ITEM
Php 300-400 Php 3.00-5.00 Php 3.00 Php 280.00 Php 15.00
FINANCIAL ANALYSIS
MATERIALS/ INGREDIENTS VALUE
Paper Cup Php 100.00
Cooking Oil/ 2 bottles Php 40.00
Corn Granules 2 packs Php 80.00
Cheese Powder Php 37.00
Salt Php 15.00
TOTAL: Php 272.00

Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7

Price Php 3.00 Php 3.00 Php 3.00 Php 3.00 Php 3.00 Php 3.00 Php 3.00

How many 50 pcs. 54 pcs. 47 pcs. 63 pcs. 53 pcs. 45 pcs. 48 pcs.

pieces
TOTAL: 150 pesos 162 pesos 141 pesos 189 pesos 159 pesos 135 pesos 144 pesos
POPCORN PRODUCT